Don’t believe the hype that blogging is dead! Our expert analysis exposes the truth about its relevance in modern digital marketing. Stay ahead of the curve with our actionable insights.
The question “Is blogging dead?” refers to the ongoing debate about the effectiveness of traditional blogging in the context of modern digital marketing strategies.
In a constantly evolving digital landscape, it’s essential to separate fact from fiction. Our comprehensive analysis of the state of blogging provides valuable insights to help you navigate the changing online world and stay ahead of the competition.
Is Blogging Dead?
No, blogging is alive and well. While the landscape has changed over the years, blogging is still a powerful tool for businesses and individuals to reach their target audience. Optimizing your content for search engines, implementing SEO best practices, and creating high-quality content can make your blog stand out online.
Furthermore, with the rise of voice-enabled shopping, optimizing your blog for voice search is increasingly important to keep up with the competition.
1. No, blogs are not dead
Why is blogging not dead? Despite the fact that a HubSpot study in 2020 found that 40% of people don’t read blogs, the reality is that blogging is still alive and relevant. 80% of all online traffic consists of people who read a blog at least once, and blogging is one of the most effective long-term strategies for building a business.
People mainly ask if blogging is dead because it has evolved from a casual hobby to a powerful business tool. People used to blog about their lives, thoughts, and opinions, but now blogging is mainly used to build trust, grow an audience, increase traffic and leads, and even increase sales.
Moreover, the number of bloggers in the US has increased from 27.4 million in 2014 to 31.7 million in 2020. This demonstrates that blog usage is still popular, even though some reasons for its apparent death, such as social media and video, have an impact.
Ultimately, blogging is still relevant and alive today, and the statistics demonstrate this.
2. Blogs are still a vital part of digital marketing
Blogs are an important part of digital marketing, as they are a powerful tool for lead generation, brand awareness, and SEO. They also engage consumers, with a recent market study finding that 6 out of 10 people read a blog at least once a week.
The functions of blogs in digital marketing include:
- Generating leads: Blogs are an effective way to generate leads and conversions, as they can provide in-depth information about a product or service.
- Brand awareness: Blogging is a great way to increase your brand’s visibility and keep people engaged with your content.
- SEO: Blogs are a great way to enhance your SEO efforts and get your content ranking higher on Google.
- Passive marketing: Blogging can be passive, allowing you to reach your target audiences without much additional effort.
- Cost-effectiveness: Blogging is much cheaper than paid advertising, as you don’t have to keep spending on advertising when you stop.
- Transparency: Blogging is a great way to create loyalty, trust, and transparency in your brand, which is particularly important today when social justice is becoming increasingly important to consumers.
3. Blogs are evolving to meet new demands
What new demands are being placed on blogs, and how are they evolving? In today’s world, blogging is still relevant as it provides opportunities for content producers. Marketers consider blogging a top marketing channel, and it’s still popular among consumers.
However, it’s not enough to have a blog. To be successful, bloggers need to consistently create content that is more valuable than the competition’s and be SEO experts to get their articles ranking on page one of Google. Additionally, bloggers need to have a distribution strategy to promote their content across different channels and must also ensure that their content is transparent as social justice becomes more important to consumers.
Moreover, other platforms such as Instagram, YouTube, LinkedIn, and TikTok have increased in popularity, making it harder to find blog readers. Therefore, bloggers must choose at least one other platform to create content and go all in if they want their blogs to grow in the future.
4. Blogs are a great way to connect with your audience
Blogging can help you connect with your audience in a variety of ways. First, by choosing a niche and focusing on solving your readers’ problems, you can create highly relevant content for your target audience and show that you understand their needs. Additionally, investing in SEO and social media promotion will help your blog reach a wider audience.
Furthermore, you can build brand recognition and loyalty by getting creative with the types of content you include and continually working to build your audience and grow your network in the blogging world.
Finally, blogging is also more cost-effective than paid advertising, as it can bring in passive traffic over a longer period without the need for constant investment. In short, blogging can help you connect with your audience, build relationships, and drive sales.
5. Blogs can be monetized for profit
Blogs are an excellent way to earn money online, and there are numerous ways to monetize a blog for profit. Here is a step-by-step guide for how you can begin monetizing your blog.
- Display ads: A simple and popular way to monetize a blog is by placing ads on their site and getting paid when visitors click or even view the ads. Done with services like Google AdSense, Ezoic, Mediavine, or AdThrive. It’s a great way for bloggers to make money without directly selling products or services.
- Sell Advertising: The most basic way to monetize a blog is to sell advertising space on the blog. You can use services like Google AdSense to do this.
- Affiliate Marketing: You can also sign up for affiliate programs, where you post a link and get a commission whenever someone makes a purchase through the link.
- Sponsorships: You can look for sponsors who will pay you to create a custom blog post about their product or service.
- Sell Your Own Products or Services: You can also use your blog as a platform to promote and sell your own products or services.
- Create an Online Course: If you have a skill or process to teach people in your industry, you can create an online course and profit from it.
- Sell Physical Products: You can also create and sell physical products if you have an idea that can solve a specific problem for your readers.
- Build a Software Tool: If you have the knowledge, you can help your readers solve a problem.
- Write and Sell eBooks: Lastly, you can write and sell an eBook on your blog.
These are some of the best ways to monetize your blog and start making money from it. By following these steps, you can create a profitable blog and start earning money from it.
6. Blogs can be a creative outlet
Blogging can be an incredibly rewarding creative outlet. Not only does it allow you to express yourself and share your thoughts, but it also allows you to connect with people and build an audience. By choosing a niche, focusing on quality content that solves readers’ problems, and investing in SEO and social media promotion, you can use blogging to create an engaging platform.
Additionally, blogging can help you establish yourself as a writer or a person of interest and can help your website’s Google search results rankings by creating 434% more indexed pages than those without a blog.
Furthermore, blogging can increase customer loyalty and engagement, leading to solid marketing results regarding website visits and link building. For those who value immediate feedback, blogging is an ideal way to get in touch with readers and gain insight into what people think about your work. Therefore, blogging can offer a significant number of benefits and can be used as a powerful and effective creative outlet.
7. Blogs are still relevant in the age of social media
In the age of social media, blogging is still a relevant and effective tool for businesses and individuals. Despite the rise of video and social media, recent studies show that 60% of people still read a blog at least once a week, indicating that there is still a significant demand for blog content. Additionally, marketers consider blogging to be one of their top marketing channels, as it has helped their clients triple their traffic and accelerate their sales close rates.
However, blogging today is not the same as it was years ago. If a business or individual wants to succeed with blogging, they need to be strategic and have the plan to promote their content. This requires choosing a niche, creating content that solves readers’ problems, investing in SEO and social media promotion, and continually working on building your audience. Additionally, transparency has become increasingly important as consumers consider social justice when evaluating brands.
Overall, blogging has evolved over the years, but it’s clearly still an effective and relevant tool for businesses and individuals. With the right strategy and plan in place, blogging can help generate leads, build awareness, and increase sales.
What are the 7 best ways to grow your blog?
1. Become an Authority in Your Niche
How can you become an authority in your niche to grow your blog? [Step-by-step instructions]
The key to growing a successful blog is to become an expert in your chosen niche. This is the #1 most important step you can take right now to protect your blog and ensure it remains successful. Here are the steps you need to take to become an authoritative figure in your niche:
- Research, research, research. You need to invest time and energy into understanding your chosen topic inside and out. Read books, conduct interviews, attend conferences and workshops, listen to podcasts, and do whatever else it takes to become a true expert in your field.
- Share your knowledge. Once you’ve become an expert in your chosen niche, create content that shares your knowledge with the world. This content could include blog posts, articles, videos, interviews, tutorials, and more.
- Become a reliable source. As you share your knowledge, people will start to notice. If your content is valuable and reliable, your reputation will grow, and you will become an expert in your niche.
- Focus on quality. Quality content is essential to becoming an expert in your niche. Focus on creating valuable and informative content, not just content designed to get clicks or attract attention.
- Showcase your credentials. Show off your expertise on your website by including qualifications, credentials, and awards on your About page or team page.
- Build relationships with other experts. Get to know other experts in your niche and build relationships with them. This will help you to become more widely known and respected as an expert.
- Be consistent. Growing a successful blog will require a lot of hard work and dedication. Ensure you stay consistent in your efforts and create valuable content regularly.
By following these steps, you can become an authority in your niche and grow your blog. Remember, it may take months or even years to become an expert, so stay committed and don’t give up!
2. Establish a Content Strategy
With the growing popularity of social media platforms in the past few years, it has become increasingly difficult for bloggers to gain opportunities for traffic and income. To stand out and grow their blog, bloggers must establish a content strategy focusing on customer success.
Rather than focusing solely on entertaining readers, content should be designed to help readers solve their problems. This can be done by capitalizing on readers’ “pain points,” making them the story’s hero and using a narrative style to keep their interest. Additionally, bloggers should consider expanding their presence to other platforms such as Instagram, YouTube, and LinkedIn to increase traffic further.
By investing time in formulating and executing an effective content strategy, bloggers can be sure that their blogs will be successful and beyond. A strong content strategy will help bloggers to attract more readers, build their audience, and generate income.
3. Create a Solid Site Structure
Creating a solid site structure is key to success and beyond, as it helps to establish your blog as an authority in its field. Having a clear, organized structure for your website is important for Search Engine Optimization (SEO) as it allows Google bots to crawl through your content and index it properly. It also helps to improve user experience as it allows readers to effortlessly navigate your blog.
Having a clear structure with logical categories and tags will also make determining what topics you should focus on easier. This means that you can ensure that you are writing content that is relevant to your target audience and that will help them solve their problems. You are more likely to build your blog’s authority and expand your reader base by solving their problems.
Moreover, a well-structured site can also help you to monetize your blog. An organized structure makes it easier for readers to find their way to your products and services and increases their chances of purchasing.
In conclusion, creating a solid site structure can help grow your blog by improving SEO rankings, boosting user experience, helping you create content relevant to your audience, and increasing the chances of monetizing your blog.
4. Create Better Blog Content
Creating better blog content is the key to growing your blog. By solving readers’ problems, providing helpful information, and delivering quality content, your blog can become a go-to source for valuable information and acquire loyal readers. Additionally, having an active presence on other platforms such as Instagram, YouTube, LinkedIn, and TikTok can help you reach a wider audience and spread the word about your blog.
Furthermore, by creating engaging and unique content, readers will be more likely to share your content, resulting in more organic growth and increased visibility.
Finally, you can monetize your blog by offering additional services and products, such as courses, webinars, and e-books.
5. Update Old Content
It is also important to consistently update old content. The internet is constantly growing and evolving, so keeping old blog posts relevant is important. Updating posts with additional content or multimedia can help keep readers engaged and ensure they see the most up-to-date information on your blog
6. Delegate Content Production
Delegating content production to expert contractors can help grow your blog by allowing you to create more content in a shorter amount of time. By delegating tasks such as content writing, WordPress editing, YouTube/podcast production, customer support, and taxes, you can free yourself up to focus on strategy and growth.
Additionally, delegating content production allows you to provide quality content that is tailored to your brand voice. This will help to build a loyal customer base and an authoritative figure status. Also, it will help you create content that solves your readers’ problems. This will lead to more traffic, more income, and more loyalty. In short, delegating content production is key to the success of your blog.
7. Learn Basic SEO
Today, learning basic SEO is essential for bloggers who wish to grow their blogs. SEO, or search engine optimization, is the process of optimizing a website to improve its visibility in search engine results. With good SEO practices, content can rank higher in search engine results, thereby increasing the web traffic a blog receives.
One of the key components of SEO is writing content that is optimized for search engines. This includes using keywords and other strategies to improve the article’s ranking in search results. Additionally, it’s essential to pay attention to the structure and readability of the content, as well as link building strategies.
In addition, it is important to build authority sites. By providing accurate, reliable, and valuable information, bloggers can demonstrate expertise, authoritativeness, and trust (EAT) and thus improve their ranking in search engine results.
Finally, avoiding black hat SEO tactics like keyword stuffing and comment spamming is important. Such tactics can get a blog penalized and dropped from the search results.
By learning basic SEO best practices and avoiding black hat tactics, bloggers can significantly increase the amount of web traffic their blog receives and, in turn, grow their blog.
8. Start Link Building
Link building can be one of the most powerful strategies to help grow your blog and beyond. With the increased competition in the blogging world, getting the same level of traffic to your site has become more challenging. Link building is the process of getting other sites to link to yours, which can result in improved search engine rankings and more organic traffic. This can be done through various methods, such as guest blogging, creating infographics, or providing value to other blogs in the same industry.
Building links can increase your blog’s visibility and attract more readers. This, in turn, can result in more clicks on display ads and affiliate links, leading to more money in your pocket.
Additionally, link building allows you to reach out to potential partners and influencers who can help you promote your blog to a larger audience. Finally, link building is also important for establishing relationships with webmasters, as it allows them to trust and appreciate your blog more.
Ultimately, link building is essential to help grow your blog. It can help increase your search engine rankings, increase organic traffic, and create relationships with webmasters and influencers. Investing the time to research and build quality links can help ensure your blog’s success for years.
How to Start a Blog
Step 1: Pick a Profitable Niche
A niche is a specific topic, area, or audience that you focus on when creating blog content. Before starting a blog, it’s essential to determine your niche and ensure there is a demand for it.
To pick a niche for your blog, start by identifying the subject you are passionate about and knowledgeable about. Break it down into specific components, such as breastfeeding for new moms, raising children with ADHD, single-parent parenting, or homeschooling on a budget. Then, do some market research to make sure there is demand for your specific niche.
Reach out to people who fall into your ideal reader category, join relevant Facebook groups, and conduct polls to see their biggest pain points.
Finally, use Google Trends to compare different ideas and ensure you’re not trying to be a “jack of all trades and master of none.” Ultimately, picking a niche for your blog will give you the focus and strategy you need to build your business correctly.
Step 2: Buy a Domain
A domain is a unique web address (URL) that identifies a website or blog. It is important for a blog because it helps create a professional look, establishes a brand, and displays trust.
To obtain a domain, you must purchase a domain registrar like Godaddy. With these services, you can choose a domain name—a word or phrase identifying the website—and then register it.
The domain name should be related to the blog topic and be memorable and easy to spell. Once you have registered the domain name and purchased hosting services, you can set up the blog and begin publishing content.
Step 3: Get Web Hosting
Getting web hosting for a blog is a relatively easy process. Here are the steps you’ll need to take to get started:
- Decide on your niche. This is the topic or topics that you want to write about for your blog.
- Choose a name for your blog. Make sure it’s catchy and memorable.
- Get web hosting and a domain name. Bluehost offers plans starting at only $2.95 a month and comes with a free domain name.
- Sign up for an account with Bluehost. Select your hosting plan and provide your domain name.
- Choose your package and pay. I recommend the 12-month plan for $2.95 a month.
- Congratulations, you’re done! Bluehost will automatically install WordPress for you.
If you don’t have a website setup yet, check out our step-by-step guide to starting your blog.
By following these steps, you’ll be able to get web hosting and start your blog quickly and easily.
Step 4: Setup WordPress
Setting up WordPress for a blog is easy and can be done in just a few steps.
First, you will need to decide on your blog’s niche and a name for it. You can find helpful tips for picking a blog niche and name online.
Next, you’ll need to get web hosting and a domain name. We recommend Bluehost for web hosting, as their plans are only $2.95 a month and come with a free domain name.
Once you sign up with Bluehost, they will handle your setup. Start by clicking the “Get Started” button on the Bluehost page and selecting your hosting plan. We recommend the Basic plan for new bloggers. Then, enter the domain name you want to use for your blog. If you haven’t decided on a domain name yet, you can choose to create your domain later and use the free credit to buy the domain name.
After creating your hosting account, choose your package and pay. We recommend the 12-month plan for $2.95 a month. You can also opt for the 24-month or 36-month plan. Then, Bluehost will automatically install WordPress for your blog.
WordPress is the content management platform that your blog will run on. The WordPress dashboard is where you will go to edit the look of your blog, write blog posts, upload images, etc.
Now you’re all set! Follow our comprehensive step-by-step guide to starting a blog (and making money) to help you grow your blog and achieve success.
Step 5: Create a Topic Map
Creating a topic map can be an incredibly helpful tool when starting a blog, as it will provide a clear roadmap and structure for the content you will create. On the map, you can determine the main topics and subtopics you want to cover and any other related topics that may interest your audience.
Having this structure from the start will make it easier to develop high-quality content that is focused on a single topic, which is essential for becoming an expert in the field. According to Forbes, customer success will be a major area of focus for content marketing in the near future.
By creating a topic map for your blog, you can ensure that your content is relevant and up-to-date and that your blog is positioned as a trusted authority in the industry.
Step 6: Blog Consistently
Step 1: Determine Publishing Frequency
Quality over quantity is the most important factor when determining how often you should update your blog. According to Moz, there isn’t a universal rule for post length or frequency, so it is important to consider the quality of your content and how comprehensive your posts are.
As a rule of thumb, one excellent article a month is better than mediocre content posted daily. To ensure quality, writing a post is best take six or more hours.
Step 2: Leverage Multimedia
In addition to length and quality, adding multimedia such as videos or relevant images can also help improve blog views by over 94%. This could be a great way to break up the monotony of text and appeal to a broader audience.
Step 3: Begin Writing
Once you have determined the frequency and multimedia for your blog posts, you are ready to begin writing. Remember, it is important to create content that stands out. Posts should be comprehensive, informative, and long enough to captivate an audience. Quality over quantity should be the main focus when writing blog posts.
Step 4: Monitor Performance
Finally, once you have begun writing and updating posts, it is important to monitor the performance of your blog. This can help you determine which posts resonate with your readers and which do not. This can help you adjust your content and frequency so that your blog is always full of fresh, relevant, and engaging content.
Step 7: Cover Each Topic Fully
Are you looking to start a blog but don’t know how to cover each topic fully? Don’t worry; we’ve got you covered.
Step 1: Choose ONLY one topic to start with. Pick a smaller niche and make sure to publish at least 10 high-quality articles around your core topic.
Step 2: Make your core topic the center of your content hub AKA Pillar Page.
Step 3: Internal link all your sub-topic posts back to the hub (pillar page) and your hub out to the sub-topic posts.
Step 4: Interlink sub-topic posts to each other where relevant.
Once you’ve established yourself as an expert in your chosen topic, you can start covering another relevant topic. Make sure to continue to produce high-quality content on both topics.
The conclusion of this blog post is that blogging is still relevant and important in today’s digital world. It provides a platform for people to connect, share ideas, and gain knowledge, and it is an effective way to reach and connect with customers.
With the right strategy, blogging can help people reach their desired end outcome and become successful. Furthermore, customer success is the new frontier in content marketing, and blogs can help readers find solutions to their problems.
Is Blogging Still Relevant In 2023?
The answer is a resounding yes! Despite the fact that some studies have shown that the number of people who read blogs has decreased in recent years, the truth is that blogging is still alive and well. It remains an important part of the digital landscape, offering a more personal way to connect with others and explore ideas in greater depth than most social media platforms.
Also, blogging is a great way to establish yourself as an expert in your field or niche and a highly effective marketing tool. However, to make the most of your blog in 2023, creating and implementing a clear, effective strategy is important. By doing so, you can ensure that your blog posts reach the right audience and provide them with valuable, high-quality content.
What Has Replaced Blogging?
Blogging has not been replaced, although it has evolved over time. Today’s blogging is more focused on SEO, targeting keywords, and providing valuable content that is optimized for search engines. Additionally, modern blogging involves more interactive and engaging content, such as podcasts, infographics, and videos.
To ensure success, it is important for bloggers to stay up to date with the latest SEO trends and techniques.
Do People Read Blogs Anymore?
Yes, people do read blogs, as evidenced by a 2018 Statista study that found that 31% of people worldwide read blogs regularly. Search engine optimization is key to keeping readers engaged, increasing visibility, and driving more organic traffic to a blog.
Blog owners should optimize their websites by utilizing low-competitive keywords, focusing on on-page optimization, and increasing backlinks. Voice search optimization is also becoming increasingly important, as voice-enabled shopping is predicted to generate $40 billion in revenue.
Why Do Most Bloggers Fail?
Most bloggers fail to get results from their blogging efforts due to a lack of understanding of search engine optimization (SEO). They fail to optimize their website for search engines like Google by not targeting low competitive keywords, not taking care of on-page optimization, not getting enough backlinks, and not optimizing their website for voice search. Without SEO, blogs will not appear on search engine results pages, making it difficult for their target audience to find them.