Link Building: Effective Strategies for SEO


link building

Ever wonder why some websites rank higher than others on search engines? The secret often lies in link building. Simply put, it’s about getting other websites to link to yours, boosting your online cred. Surprisingly, only 2.2% of online content receives external links.

I know link building can be tricky. It’s a challenge, from knowing which websites to target to dealing with technical snags. As someone in the trenches of digital marketing, I can tell you there are ways to crack this. And yes, you’ll get proven strategies right here to make it all easier.

So why should you care about link building? Well, the SEO muscle can lift your website to the top of search results, leading to more clicks and potentially more sales. Ready to level up your website’s performance? Let’s dig into the how-to.

Key Takeaways

  1. Link building is an important strategy in SEO that involves getting other websites to link back to your site, which can improve search engine rankings and drive more traffic.
  2. Effective link building strategies include email outreach, broken link building, guest blogging, becoming a source for reporters and bloggers, creating valuable content assets, finding unlinked brand mentions, examining competitor backlinks, reclaiming lost backlinks, and conducting a backlink gap analysis.
  3. The Skyscraper Technique is a popular strategy in which you find popular content and create even better content on the same topic to attract links from other websites.
  4. Successful link building campaigns require staying updated with industry trends and best practices while focusing on quality links that add value to your website.

Link building is acquiring hyperlinks from other websites to your own. It plays a crucial role in SEO by increasing search engine rankings, improving domain authority, and driving referral traffic.

Link building is when you get other sites to link back to your site. It’s like a vote for your site, saying it has good stuff. You want lots of these “votes” because search engines think your site is important and move it up in the search results.

Building links helps people find your pages more easily online, too. This can make more people click on the link to visit your webpage or blog, using effective link building techniques with relevant keywords. In busy fields where many websites are fighting for attention, having many high-quality fans (links) can give you a big boost!

Link building can help your site rank high in search results. How? Search engines like Google see links as votes of confidence on a web page. Getting links is an important strategy to improve your website’s visibility and rankings in search engine results. The more votes you get, the higher your page will rank.

But not all votes are equal. High quality links from trusted sites count more to search engines than low quality ones from sketchy spots on the web. So, focus on getting good links that add value to your site’s page—and watch those rankings soar!

Link building and link earning are not the same. Link building is about making more links to your website. You do this by taking action. It helps you get more people to visit your site from search engines like Google. This will increase your page’s visibility and attract more visitors.

On the other hand, link earning happens on its own because of good content on your website. When users visit your page, they naturally get attracted to the valuable information you provide. People will link your content on their page if they think it provides value to their readers.

So, when you write great stuff for your blog or website page, others reward you with a backlink – that’s link earning!

In this section, we will explore several effective link-building strategies that can help boost your search engine rankings and organic traffic on your page.

Email Outreach

Email outreach is a highly effective strategy for building links. It involves emailing website owners or bloggers and asking them to link back to your content.

When done correctly, it can lead to profitable results by increasing the chances of receiving responses and backlinks. Various tips, tools, and tactics are available to enhance the effectiveness of email outreach for link building.

For example, personalizing your emails, being concise and clear in your message, offering value to the recipient, and following up on your initial outreach can improve your success rate.

Broken link building is a strategy that involves finding broken or dead pages on the internet and replacing them with your relevant content. This is a great way to earn backlinks from other websites.

When you find a broken link, you can contact the website owner and offer your content as a replacement. They’ll often be happy to replace the broken link with yours. Doing this can drive valuable referral traffic to your website and improve your search engine rankings.

Broken link building is highly successful because many website owners are willing to fix their broken links. It’s also scalable, meaning you can do it on a larger scale for even better visibility and organic search rankings.

Guest Blogging

Guest blogging is a highly effective strategy for link building. It involves writing and publishing articles on other websites in exchange for backlinks to your website. Guest blogging on reputable sites can increase your website’s visibility, credibility, and authority.

When pitching guest blogging opportunities, it’s important to be selective and choose websites relevant to your niche or industry. Craft a compelling pitch that showcases the value you can provide through your content.

Remember to write high-quality, informative articles that benefit the host site’s audience. Guest blogging can also be used as a second-tier link building strategy, where you target websites that have already linked to your competitors to expand your reach and acquire more backlinks.

Become a Source

Becoming a source for reporters, journalists, and bloggers is a great way to build high-quality links. By offering your expertise on a particular topic, you can establish credibility and authority in your industry.

When these professionals use your insights or quotes in their articles or blog posts, they often include a link back to your website as a reference. This helps attract more traffic and signals to search engines that your site is reputable and trustworthy.

To build backlinks successfully as a source, it’s important to actively reach out to reporters and journalists, provide valuable information, and nurture those relationships over time.

Create Linkable Assets

Creating linkable assets is an important strategy for building high-quality backlinks to your website. Linkable assets are content that is informative and useful and attracts links naturally from other websites.

These can be blog posts, infographics, videos, guides, or any other content that provides value to your audience. Creating linkable assets increases the likelihood of earning backlinks from reputable sources and improving your search engine rankings.

It’s essential to focus on producing high-quality content that resonates with your target audience and encourages them to share and link back to it organically. This way, you can build a strong online presence and establish yourself as an authority in your industry.

Find Unlinked Brand Mentions

Finding unlinked brand mentions is an important strategy in link building. Unlinked brand mentions are when your brand or related products and services are mentioned on other websites without a link back to your site.

Converting these unlinked mentions into links can greatly benefit your SEO efforts and enhance your overall link building strategies.

You can use tools like Fresh Web Explorer, Google, and Ahrefs’ Content Explorer to find unlinked brand mentions. These tools allow you to search for instances where your brand has been mentioned but not linked back to.

Once you’ve identified these mentions, you can reach out to the website owners or authors and politely request that they include a link to your site.

To improve your link-building strategies and boost your website’s SEO, it’s essential to analyze and learn from your competitors. Examining their backlinks allows you to gather valuable insights and implement effective techniques. Here are some steps to follow:

  1. Identify your top competitors in the industry.
  2. Use backlink analysis tools like Ahrefs or Moz Link Explorer to explore their backlink profiles.
  3. Analyze the quality and quantity of their referring domains.
  4. Look for patterns in their link building tactics to find inspiration for your strategy.
  5. Pay attention to the types of websites that link to your competitors – this will help you identify potential link opportunities.
  6. Consider reaching out to these websites with a personalized pitch or guest blogging opportunity.
  7. Take note of any broken links pointing to your competitors’ websites and offer your content as a replacement.
  8. Observe the anchor text they use in their backlinks – this can give you ideas on optimizing your own anchor text strategy.
  9. Monitor any unlinked brand mentions of your competitors and reach out to those websites asking for a link back to your site.
  10. Keep track of your findings in a spreadsheet or document for future reference and analysis.

Reclaiming lost backlinks is an important part of building a strong online presence. It’s a tactic that is often overlooked but can greatly impact your website’s search engine rankings.

Reclaiming lost backlinks involves reaching out to websites and individuals who used to link to your site but have since removed or changed those links. You can regain these valuable links and improve your website’s authority and visibility by engaging in outreach and using various link-building strategies.

So, don’t underestimate the power of reclaiming lost backlinks to boost your SEO efforts.

One important strategy in link building is conducting a Backlink Gap Analysis. This analysis helps me understand how my competitors build links and identify gaps in my strategy.

Using tools like Ahrefs and SEMrush, I can compare the number of backlinks and content assets that my competitors have compared to mine. This information allows me to see which sites they’re getting backlinks from so I can reach out to those same sites for targeted outreach efforts.

Additionally, I can analyze their content to find areas where they’ve achieved great backlinks and work on creating similar high-quality content myself. Overall, performing a Backlink Gap Analysis gives me valuable insights into the link building techniques that work for my competitors and helps me improve my strategy.

Skyscraper Technique

A diverse network of interconnected websites and hyperlinks
A diverse network of interconnected websites and hyperlinks

The Skyscraper Technique is a strategy for building high-quality backlinks. It involves three simple steps: first, you find content that is already ranking well; second, you create even better content on the same topic; and third, you reach out to websites to promote your new content.

The idea behind this technique is that people are likelier to link to informative and valuable content. Developed by SEO and content marketing expert Brian Dean, the Skyscraper Technique has been proven effective in improving search engine rankings and attracting white hat backlinks.

Influencer Outreach

Reaching out to social media users and influencers is an important strategy for building high-quality backlinks. Influencers have strong relationships with their audience, so placing links in their content can drive traffic to your website.

In 2023, influencer outreach is considered essential for successful link building. It involves contacting relevant websites and connecting with influential people who can help promote your brand or content.

Executing a successful outreach campaign takes effort but can greatly improve the effectiveness of your link building strategies. Tools and tactics are available to assist in this process and increase the chances of success.

A network of interconnected websites with hyperlinks, featuring link building
A network of interconnected websites with hyperlinks featuring different link building tactics

Links play a crucial role in search engine rankings. Regarding search engines like Google, links are seen as votes of confidence for a website. In other words, when a website receives links from other high-quality websites, it shows that it is trusted and valuable.

This is why building high-quality links is an integral part of SEO.

Search engines consider both the quantity and quality of links when determining rankings. The more high-quality links a website has, the better its chances of ranking higher in search results.

Quality here means that the linking websites are reputable and relevant to the content of the linked website.

However, not all links are created equal. Search engines also look at factors such as anchor text (the clickable part of a link), placement on web pages, and whether the link is “nofollow” or “follow.” Nofollow links don’t pass any authority to the linked site, while follow links do.

Building strong and relevant backlinks can significantly improve a website’s visibility in search engine results pages (SERPs). Bloggers and entrepreneurs need to focus on acquiring quality links from authoritative websites to boost their website’s credibility with search engines like Google.

A good backlink is more than just a clickable word; it combines factors like site authority, relevance to your content, its position on the webpage, and the anchor text used. These elements together dictate how much SEO juice you’ll get from that link.

For a comprehensive understanding of these vital aspects that make up successful link-building, it’s important to examine them closely. This will help you fine-tune your SEO efforts.


Authority is an important factor in link building. When other highly authoritative websites link to your site, it can boost your authority and credibility. This is because search engines see these links as recommendations from trustworthy sources.

Additionally, links from authoritative pages pass on more “link juice” or authority to your site, which can help improve your search engine rankings. So, when building links, focus on getting backlinks from reputable and influential sites to increase your website’s authority.

Remember that quality backlinks are more valuable than many low-quality ones, so prioritize getting links from sites with high authority scores and relevant content.


One important aspect of link building is relevance. When building backlinks, it’s crucial to ensure that the links are relevant to your content. Relevant backlinks come from websites or web pages that are topically related to what you’re linking to.

This means the linked page and the site it’s coming from should have content in the same general subject area. Relevance plays a significant role in determining the quality and value of a link, so it’s essential to focus on getting links from relevant sources.

Doing this will ensure that the backlinks you acquire will be valuable and beneficial for your website or blog.


When it comes to link building, the placement of your backlinks is crucial. A good backlink is one that appears within the main body of a webpage. Research shows that Google considers the user clickability of these links when ranking websites.

Google even has a patent discussing link placement. Google rewards pages with high-quality link placement with better rankings in search results. So, as you focus on building quality backlinks, consider where those links are placed on external websites.

It can make a big difference in improving your website’s visibility and organic traffic.

Anchor Text

Anchor text is the text that you see in a hyperlink. It’s important because it helps search engines understand what the linked page is about. Good anchor text should be descriptive and relevant to the linked page.

For example, if you’re linking to a blog post about healthy recipes, your anchor text could be “healthy recipes” instead of “click here.” Optimizing anchor text can improve your website’s visibility in search engine results and attract more traffic.

Having diversity in your anchor text is also important, meaning using different variations and keywords to link pages together.

Nofollow vs. Follow

Regarding link building, it’s important to understand the difference between nofollow and follow links. Nofollow links don’t pass on link juice or influence search engine rankings.

They have a “rel=nofollow” tag in their HTML code, which tells search engines not to count them as valuable backlinks. On the other hand, follow links are beneficial for SEO because they help boost PageRank and improve a page’s placement in search engine results.

Dofollow links are more valuable than nofollow links for improving your website’s visibility and ranking on search engines like Google. So, when building backlinks for your website, focus on getting more follow links as they provide more benefits for your SEO efforts.

A variety of tools can elevate your link building game. Ahrefs helps you analyze backlinks comprehensively, while BuzzStream streamlines your email outreach. Utilizing these resources can make managing your link-building campaigns a breeze.

Interested in optimizing your efforts? Make sure to check out these tools for a more effective strategy.


Ahrefs is an amazing tool for SEO and link building. It helps analyze backlinks and monitor your website’s visibility in Google search results. As a blogger or entrepreneur, you can use Ahrefs to examine your competitors’ backlinks and discover potential opportunities to build quality site links.

By using Ahrefs, you can gain valuable insights into your backlink profile and improve your search engine rankings. So if you want to enhance your link-building efforts and boost your online presence, try Ahrefs!

Moz Link Explorer is a helpful tool for link building research and creating strategies. It allows me to track my progress in building links and provides valuable insights into my organic search competitors.

With Moz Link Explorer, I can measure the growth of total links to my site or page. This tool has been extremely useful in conducting competitive link research.


I love using BuzzStream for my link building campaigns. It’s a fantastic software that focuses on personalized outreach, making it easier to build relationships with other websites.

The best part is that BuzzStream helps me find older content with lots of links and improve upon it on my own site. I can also reach out to the original content’s linkers, which has been effective in getting high-quality backlinks.

Plus, BuzzStream makes the outreach process so much easier by helping me find contact information and setting up campaigns. With its AI-powered research automation, I can easily locate relevant contacts and gather important site metrics.


I am excited to share that SEMrush offers a powerful Link Building Tool that can help you improve your website’s rankings. With this tool, you can import up to 100 domains for free or unlimited domains with the paid version.

SEMrush Backlinks provides 10 effective link building moves, such as email outreach, broken link building, guest blogging, and more. By using the Link Building Tool, you can set up your first link building campaign and start building high-quality backlinks that will benefit your business.

Trust me; this tool is a game-changer in boosting your website’s visibility and driving organic traffic!

Link building offers several benefits for businesses, including building relationships with other websites, sending referral traffic, brand building, improving search engine rankings, increasing website traffic, and enhancing domain authority.

Building Relationships

Building relationships is a key aspect of successful link building. By establishing connections with other websites and publications, you can improve your brand visibility and establish yourself as an authoritative figure in your industry.

Building these relationships involves reaching out to target publications and offering valuable content or resources they can link to. This not only helps you gain valuable backlinks but also opens up opportunities for collaborations and partnerships.

When done effectively, building relationships through link building can make your business widely regarded and trusted in the industry, leading to increased credibility and growth opportunities.

Sending Referral Traffic

One of the benefits of link building is that it can help send referral traffic to your website. Referral traffic refers to visitors who come to your site from other websites, rather than through a search engine.

When you build high-quality links on relevant and authoritative websites, people who visit those sites may click on the links and be directed to your website. This can increase the number of potential customers or clients visiting your site, which can lead to more leads, sales, and revenue for your business.

By actively pursuing link building strategies, you can generate more referral traffic and potentially see a better return on investment in the long run.

Brand Building

Create your music blog's brand.
Create your music blog’s brand.

Building a strong brand is an important outcome of link building. By engaging in link building, you increase your brand’s visibility and establish yourself as an authority in your industry.

This helps to improve your business’s credibility and reputation among potential customers. Additionally, when other websites link to your site, it can drive referral traffic, bringing in new visitors interested in what you offer.

So, link building benefits your search engine rankings, has a positive impact on brand building, and attracts more customers to your business.

Build Domain Authority

One key benefit of link building is the ability to build domain authority. Domain authority is how trustworthy and reputable your website appears in the eyes of search engines.

Acquiring high-quality backlinks from authoritative websites can increase your website’s domain authority. This means search engines are more likely to view your content as reliable and valuable, resulting in improved search engine rankings and increased organic traffic.

Building domain authority takes time and effort, but with a well-planned link-building strategy, you can maximize your business’s benefits.

Improved Search Engine Rankings

Improving search engine rankings is one of the key benefits of link building. By acquiring high-quality backlinks from reputable and authoritative websites, your website can climb higher in search engine results pages.

This helps to increase visibility and drive more organic traffic to your site. With better rankings, you have a greater chance of attracting potential customers and growing your business.

So, investing time and effort into effective link building strategies can pay off with improved search engine rankings for your website.

Increased Website Traffic

Link building is an effective strategy to increase website traffic. By acquiring backlinks from other websites, you can attract more visitors. When other sites link to yours, it signals to search engines that your content is valuable and trustworthy, which can lead to higher rankings in search results.

Moreover, these links also bring direct referral traffic as people click on them and visit your website. With increased web traffic, you can reach a wider audience and potentially generate more leads or sales for your business.

So if you want more people to discover your website and increase its visibility online, focusing on link building can be a worthwhile investment of time and effort.

Interconnected network of websites showcasing link building
Interconnected network of websites showcasing link building

To run a successful link building campaign, it’s important to keep track of your efforts and monitor the results. Using tools like Ahrefs, Moz Link Explorer, BuzzStream, and SEMrush, you can analyze backlinks, identify broken pages or links, find unlinked brand mentions, and examine competitor backlinks.

These strategies will help you build quality links that improve search engine rankings and increase website traffic. So take the time to create a solid link building plan and watch your online presence soar!

Keeping track of your link building efforts is crucial for the success of your campaign. It allows you to monitor and evaluate the progress you are making. Here are some tips to help you keep track:

  1. Create a spreadsheet or document: Use a tool like Excel or Google Sheets to record important information about each link-building activity, such as the website URL, contact person, date of outreach, and status of the link.
  2. Use a project management tool: Utilize project management tools like Trello or Asana to create boards or tasks specifically for your link-building efforts. This helps you stay organized and prioritizes your tasks effectively.
  3. Set goals and deadlines: Establish specific goals for your link-building campaign and set deadlines for achieving them. This creates accountability and ensures that you stay on track with your efforts.
  4. Monitor backlinks: Regularly check for new backlinks that have been acquired. Tools like Ahrefs or Moz Link Explorer can help you monitor and analyze your backlink profile.
  5. Track referral traffic: Monitor the amount of traffic your website receives from referral sources. This will give you an idea of how effectively your link-building efforts drive traffic to your site.
  6. Analyze data: Use analytics tools like Google Analytics to measure the impact of your links on organic search traffic, rankings, and conversions.

You Turn

In conclusion, link building is crucial in SEO by helping search engines discover and rank websites. It involves strategies like email outreach, guest blogging, and finding unlinked brand mentions.

By focusing on quality links and using the right tools, businesses can improve their search engine rankings, increase website traffic, and build strong relationships with other websites.

Successful link building campaigns require careful tracking of efforts and staying up-to-date with industry best practices. So start building those valuable links to boost your online presence!


What is link building in SEO?

Link building in SEO refers to the process of acquiring hyperlinks from other websites to your own site. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Effective link building improves search engine rankings by increasing a site’s authority and relevance.

How do I build links for my eCommerce site?

To build links for your eCommerce site, focus on strategies like creating high-quality content that others want to link to, reaching out to industry influencers, and guest posting on reputable blogs. Utilizing social media for shareable content can also foster natural link acquisition, thereby improving your site’s SEO performance.

How do I build links for my eCommerce site?

To enhance SEO for your eCommerce site through link building, prioritize strategies such as crafting valuable content that naturally attracts backlinks, and engaging in outreach to secure guest posts on authoritative blogs. Leveraging social media to disseminate shareable material can also stimulate organic link generation, thereby elevating your site’s search engine rankings.

Is there any risk involved with link building?

Link building carries risks when executed improperly, such as acquiring links from spammy or irrelevant websites. Such practices can result in penalties from search engines, negatively affecting your site’s ranking. Ethical, high-quality link building, however, is generally considered safe and beneficial for improving SEO.

Why are backlink analytics important in Link Building?

Backlink analytics are crucial in link building because they provide insights into the quality and quantity of links pointing to your site. Analyzing metrics like domain authority, anchor text, and referral traffic allows for strategic adjustments, optimizing the impact of your link-building efforts on search engine rankings.

Is internal linking also part of link building?

Internal linking is indeed a component of link building, although it involves linking pages within the same website rather than acquiring external links. Effective internal linking enhances user navigation, distributes page authority across the site, and can positively influence search engine rankings.

Do comments count as part of my backlinks?

Comments can technically count as backlinks, but their SEO value is often minimal. Many websites mark comment links as “nofollow,” which means search engines won’t consider them for ranking purposes. Even if “dofollow,” comment links are generally less authoritative and can risk being viewed as spammy.

Link Building
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Eric Melillo is a HubSpot-certified digital marketer with over 25 years of experience and a co-founder of an international digital agency that has amassed $100MM in revenue across hundreds of brands. Recognized in Entrepreneur and Forbes, he's a respected industry leader. Eric is passionate about empowering entrepreneurs to build financial security through blogging and affiliate marketing.

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