How to Start a Sports Blog: Attract new Fans & Make Money


How to start a sports blog

Starting a sports blog? The key is to find your unique voice.

Many blogs get lost in the noise because they lack distinctiveness. Your challenge is to be different.

Focus on a blog niche within sports—like a lesser-covered team or in-depth game analysis. This specificity will make your blog stand out.

My experience shows that specialized content connects deeply with readers, fostering a dedicated community for your sports blog.

Start a sports blog

What is a Sports Blog?

Blog Essentials

Starting a sports blog involves setting up essential components. Choose a reliable hosting service to ensure your blog’s stability and performance. Selecting a user-friendly content management system is crucial for managing your blog efficiently.

Set up key pages such as About, Contact, and Privacy Policy to establish credibility with your audience.

Niche Selection

When starting a sports blog, it’s vital to identify your passion and expertise within the sports industry—research trending topics in the sports niche to stay relevant and attract more readers.

Analyze the target audience for your chosen niche to tailor your content effectively.

Brand Identity

Crafting a strong brand identity is essential for a successful sports blog. Create a unique and memorable logo that represents your brand effectively.

Define your brand voice and tone to maintain consistency across all content. Develop a consistent color scheme and visual style to enhance brand recognition.

Sports Blogger Salaries


Hourly Wage

Annual Salary


Nationwide, USA

$29.94 average

$62,275 average

Hourly range: $16.83 – $60.34

Madison, CT


Below national average

Santa Clara, CA



Highest paying city

San Francisco, CA



Second highest paying city

Marysville, WA



Third highest paying city

Seattle, WA



Tenth in top paying cities

See more Sports Blogger salary locations.


  • The average hourly pay for Sports Bloggers in the U.S. is $29.94, with a broad range indicating variability based on skill, location, and experience.
  • The top paying cities, particularly in California and Washington, offer significantly higher salaries than the national average.
  • The data suggests potential for economic advancement by relocating, though the cost of living should also be considered.

Setting Up Your Blog

Sports blog example
Shaolin Shi Xing Mi is an example of a sports blog powered by Wix.

Platform Choices

When starting a sports blog, evaluate platforms like WordPress, Blogger, or Wix based on customization and scalability. Consider your long-term goals before making a choice.

  • WordPress offers extensive customization options.
  • Blogger is user-friendly for beginners.
  • Wix provides intuitive drag-and-drop features.

Blog Design

Select a clean, responsive design for an engaging sports blog to enhance user experience. Prioritize easy navigation so readers can find content effortlessly. Incorporate high-quality images and multimedia elements to make your blog visually appealing.

Essential Content

Craft compelling blog posts that combine text, images, and videos to keep your audience engaged. Implement SEO best practices, such as using relevant keywords and meta descriptions to boost visibility in search engines.

Content Creation

Content strategy

Writing Skills

Starting a sports blog requires new bloggers to develop strong writing skills to produce engaging content. Focus on creating concise, informative articles that resonate with your audience. Utilize storytelling techniques to captivate readers and keep them coming back for more.

Craft compelling headlines that entice readers to click and explore your posts further. Implementing effective SEO strategies can help boost your blog’s visibility online. Ensure each post is well-optimized with relevant keywords for improved search engine rankings.

SEO Strategies

  • Conduct thorough keyword research for every post.
  • Optimize meta tags and descriptions for better search engine visibility.
  • Enhance site structure by building internal links for easier navigation.

Engaging Posts

To maintain reader interest, encourage interaction through comments and social shares. Create a community around your blog by fostering engagement among followers. Respond promptly to comments and engage with readers to build a loyal audience base.

Incorporate multimedia elements like images and videos to enhance the visual appeal of your posts. Share personal anecdotes or experiences related to sports topics to establish a connection with your audience.

Monetization Strategies

Exploring monetization options is essential for sustaining a sports blog in the long run. Consider implementing Google AdSense ads strategically throughout your site for passive income generation. Monitor ad performance regularly and adjust placements based on data insights.

Diversify revenue streams by incorporating affiliate marketing into your monetization strategy. Promote relevant products/services within your niche authentically, ensuring transparency when using affiliate links in your content.

Growing Your Audience

Sports blog audience

Community Engagement

Foster relationships with your audience by responding to comments and social media interactions.

Promptly address feedback and questions to show you value their input. Organize contests or giveaways to create excitement and boost engagement levels.

Social Media Promotion

Share your blog posts on various social media platforms to reach a wider audience. Use relevant hashtags strategically to increase visibility and attract more readers.

Engage with your followers through polls, Q&A sessions, and live videos for interactive content.

Collaboration Tactics

Partner with fellow sports bloggers for guest posts or collaborative projects to tap into each other’s audiences.

Join online forums and communities dedicated to sports blogging to connect with like-minded individuals. Attend industry events such as conferences or meetups to network with potential collaborators.

Monetization Techniques

Sports blog ads example
Bleacher Report is an example of a sports blog that utilizes ads as a monetization strategy.

Adsense Utilization

Experiment with various ad formats such as display ads, in-article ads, and matched content to maximize revenue.

Monitor ad performance regularly and make adjustments based on analyzed data. Ensure your focus remains on providing valuable content to increase ad revenue consistently.

Affiliate Opportunities

Explore various affiliate programs beyond sports equipment and apparel to diversify income streams.

Craft detailed product reviews that engage readers and drive affiliate sales effectively. Use analytics tools to track affiliate links’ performance and optimize strategies accordingly.

Membership Creation

Entice your audience by offering exclusive content or perks to premium members, fostering a sense of belonging and value.

Implement a subscription model with tiered benefits to effectively cater to different member preferences. Leverage email marketing campaigns and social media platforms to promote memberships actively.

Connecting with Fans

Sports blog with course example
Accelerate Sport is an example of a sports blog that offers online courses.

Exclusive Content

Develop premium content like e-books, webinars, or online courses to attract and engage fans. Offering exclusive materials can set your blog apart from competitors.

Providing early access and behind-the-scenes content creates a sense of belonging for loyal readers. Establish a members-only section on your blog where you share exclusive articles, fostering a community feel.

Networking Strategies

  • Connect with influencers and industry experts in the sports blogging niche to expand your reach and credibility.
  • Attending networking events or webinars allows you to build relationships within the community.
  • Collaborating on joint projects or podcasts with fellow bloggers can help cross-promote each other’s work, driving more traffic to both platforms.

Continuous Improvement

Skill Enhancement

Invest time learning new skills like SEO, graphic design, or video editing. Take online courses to enhance your expertise. Seek feedback from mentors for writing improvements.

  • Enroll in online courses for skill enhancement
  • Seek feedback from mentors for writing style improvement

Strategic Coaching

Hire a blogging coach for personalized guidance on growth and monetization strategies. Develop a plan based on coaching recommendations.

  1. Hire a blogging coach for personalized guidance
  2. Develop a strategic plan based on coaching recommendations

Managing Your Blog

Financial Management

Setting up a budget is crucial for managing your sports blog effectively. Allocate funds for hosting, domain registration, and essential marketing tools.

Keep track of revenue sources such as ads, affiliate partnerships, and membership fees. Reinvesting profits into the blog can lead to growth opportunities or enhanced marketing strategies.

Understanding copyright laws and fair use regulations is vital to avoid legal issues when running a sports blog.

Disclose any sponsored content or affiliate relationships to maintain transparency with your audience. Protect your blog by implementing terms of service, privacy policies, and disclaimers to safeguard yourself and your readers from potential disputes.

Final Thoughts

Starting a sports blog connects you with fans and shares your enthusiasm. This guide provides essential steps to establish a niche, build a strong brand, and foster community engagement. Highlighting the significance of distinctive content, it serves newcomers and experienced bloggers eager to leave their mark in the sports blogging community.

I invite your feedback and stories in the comments. Let’s exchange tips and support each other in this collective endeavor. Keep an eye out for future advice on refining your sports blog, keeping it fresh, and engaging in a constantly changing environment.


How much do sports bloggers make?

Sports bloggers’ earnings vary widely, with top earners earning approximately $124,500 annually, while the 25th percentile earns around $40,000. The average income for a sports blogger is about $62,275 per year.

How do I create a sports blog?

To start a sports blog, identify your niche, create a compelling name, select a blogging platform, purchase a domain and hosting, customize a theme, develop essential pages and a logo, install necessary plugins, and publish your first post.

Can you make money writing a sports blog?

Yes, monetizing a sports blog is feasible through advertising, sponsorships, affiliate marketing, and selling digital products. Strategies include using Google AdSense and collaborating with sports brands for ad displays.

Is sports a good niche for blogging?

Sports blogging is a highly engaging niche with a global fanbase, offering significant opportunities for connection and community building. Passion and interest in sports can translate into a successful blogging venture.

Blog Niches
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Eric Melillo is a HubSpot-certified digital marketer with over 25 years of experience and a co-founder of an international digital agency that has amassed $100MM in revenue across hundreds of brands. Recognized in Entrepreneur and Forbes, he's a respected industry leader. Eric is passionate about empowering entrepreneurs to build financial security through blogging and affiliate marketing.