Start a Video Game Blog: 7 Tips to Succeed


how to start a video game blog

Are you a passionate gamer looking to share your love for video games with the world? Starting a blog is an exciting way to do so and can even lead to a lucrative career in the gaming industry.

In this blog post, we’ll guide you through the essential steps to starting your very own successful gaming blog, from selecting your niche and target audience, designing your website, and creating captivating content, all the way up to monetization.

Keep reading and find out how to start a video game blog easily.

Key Takeaways

  • Starting a video game blog can be an excellent way to establish a career in the gaming industry, build a community of like-minded gamers, and share your passion for gaming with others.
  • To start a successful gaming blog, you must determine your niche and target audience, register a domain name, choose a blogging platform and web host, select a WordPress theme, design your website, and develop its brand.
  • Creating engaging video game content is crucial in keeping readers interested. This includes staying updated with the latest gaming trends and news, providing detailed game reviews and analyses, sharing gaming tips and strategies, and developing a content strategy with an editorial calendar.
  • Promoting your blog through various channels, such as social media, can help attract more followers while exploring monetization opportunities like partnerships or affiliate marketing can help create revenue to support it.

Why Start A Video Game Blog?

Starting a video game blog online allows you to establish a career in the gaming industry and build a community of like-minded gamers and share your passion for gaming.

Establishing A Career In The Gaming Industry

Launching a new gaming blog can be an excellent way to kickstart your career in the gaming industry. As you build a reputation for producing quality content and engaging with the gaming community, opportunities may arise that can take your career to new heights.

For instance, running a successful blog might catch the attention of game developers or publishers who value your opinion and expertise about their products.

Additionally, access to press events and exclusive interviews with industry experts may become more accessible as your online presence grows stronger. By consistently writing high-quality content on trending topics within the gaming niche, you’ll develop valuable relationships with gamers and professionals, increasing the chances of bumping into job openings before they’re advertised publicly.

Building A Community Of Like-minded Gamers

Creating a video game blog can do more than showcase your passion for gaming; it also offers an opportunity to build a strong community of like-minded gamers.

One approach is to foster discussions in your blog’s comment section or create dedicated forum spaces where readers can converse about their favorite games and related topics.

As your gaming community grows, you can organize events such as online tournaments and meet-ups at gaming conferences, bringing people together virtually and face-to-face.

Don’t forget social media platforms as well – they can significantly expand your reach and attract more followers who share the same love for video games.

Sharing Your Passion For Gaming

A video game blog offers the perfect platform to share your love for gaming while expressing your thoughts, opinions, and experiences with an enthusiastic audience. By starting a gaming blog, you can inspire fellow gamers and introduce them to new games they may not have encountered before.

In addition to written content like reviews or industry updates, consider creating original videos such as gameplay walkthroughs or engaging Let’s Play series. This multimedia approach will appeal to various learning styles while showcasing your personal flare and unique perspective on the gaming community.

Steps To Start A Gaming Blog

To start a gaming blog, one must determine their niche and target audience, register a domain name, choose a blogging platform and web host, select a WordPress theme, design the website, and develop its brand.

Determine Your Video Game Blog Niche

Determining your gaming niche and target audience before starting a new game blog is important. This will help you create content that resonates with your readers and build a community of gamers around your new gaming blog.

Your niche should be something you’re passionate about, like specific game genres, platforms, esports, or gaming culture. Once you have a clear focus for your new blog, research your target audience so you can tailor your content to their interests and needs.

For example, to appeal to casual gamers, focus on providing tips and reviews for easy-to-play games they can enjoy without investing too much time or effort. On the other hand, if you want to cater to serious gamers into competitive play and in-depth analysis of games, provide detailed reviews of new releases and cover breaking news from major esports events.

Register A Domain Name

One of the essential steps in starting a video game blog is registering a domain name. Your domain name is your blog name and website’s address, and choosing a memorable and relevant domain name that reflects your niche is crucial.

You can use platforms like Namecheap to register your domain name, which offers affordable pricing for top-level domains (.com, .net, .org). It’s important to note that many beginner bloggers choose free platforms like Tumblr or Wix with free blog themes.

While these options may be tempting because they’re free with free themes, they do not offer the same control and customization level as purchasing your domain name.

Choose A Blogging Platform

Choosing the right blogging platform is crucial to creating a video game blog. WordPress and Blogger are the most popular blogging platform options, offering beginner-friendly interfaces and customizable themes.

With WordPress, you have complete control over your site’s design and functionality, while Blogger offers seamless integration with Google services like Adsense for easy monetization.

Another option to consider is Wix, which offers drag-and-drop website building tools that make it easy for beginners to create professional-looking sites without coding experience.

Regardless of your chosen platforms, take advantage of built-in SEO tools and analytics software to track your performance and improve your rankings on search engines like Google.

Choose A Web Host

Choosing a web host is important in starting your video game blog. A web host is where your site’s content will be stored and hosted, making it accessible to visitors online.

As a beginner blogger, choosing a reliable and affordable web hosting service provider that fits your needs is crucial.

When choosing a web hosting plan with Bluehost, you can select from shared or managed WordPress hosting options. The Shared Hosting plan is perfect for beginners who want to keep web hosting costs low while still having access to all the functionality needed for their website.

If you’re looking for web hosting and more comprehensive management of your website’s performance and security, Managed WordPress Hosting might be the way to go.

Choose A WordPress Theme

Choosing the right WordPress theme is crucial in starting a successful video game blog. A good custom theme should be visually appealing and optimize functionality.

You can either use a free theme or purchase a premium theme, but choosing one that aligns with your personal brand and niche is important.

Moreover, customizing your chosen theme is equally important. Customizing allows for branding and personalization of your site to meet specific needs best suited for your audience.

It could include changing the color scheme or adding logo placement on certain page sections.

Install WordPress Plugins

A WordPress plugin is a software add-on that enhances a WordPress site with new features. It integrates easily, allowing customization without coding. Plugins offer various functions like contact forms, image galleries, SEO tools, and e-commerce solutions.

RankMath: The Best SEO Plugin

The RankMath plugin is the best for SEO in WordPress, offering a comprehensive suite of tools to optimize your website’s content and structure for better search engine rankings. It is available in both free and premium versions, with the free version providing essential features for effective website optimization.

Additional Plugins

Apart from RankMath, there are numerous other free plugins that you can install on your WordPress site to enhance its functionality. Some examples include contact forms, image optimization, and caching plugins.

Accessing the WordPress Admin Panel

You need to access your admin panel to install any plugin, including RankMath and other plugins. Log in to WordPress using your username and password.

Installing Plugins through the Admin Panel

  1. In the WordPress admin panel’s left side menu, click “Plugins.”
  2. In the Plugins section, click on “Add New.”

Searching and Installing Plugins

  1. Use the search bar to find the plugin you want to install, such as “RankMath” for SEO or any other free plugin.
  2. Once you locate the plugin, click the “Install Now” button.
  3. After the installation, click “Activate” to enable the plugin on your site.

Configuring Plugins

Now that you’ve installed your chosen plugins, you can access their settings and features through the WordPress admin. Each plugin will have configuration options allowing you to customize its functionality to suit your specific needs.

Optimizing Your Website with RankMath

With RankMath, you can optimize your website’s metadata, create XML sitemaps, and analyze your content for optimal keyword usage. Remember always to keep your plugins updated to ensure your site’s best performance and security.

Design Your Website And Develop Your Brand

Designing your website and developing your brand are essential to creating a successful video game blog. Start by choosing a custom or WordPress theme that reflects your blog’s personality and target audience.

Consider customizing the theme to add unique features and make it stand out from other gaming blogs.

Creating brand consistency on all platforms, including social media accounts like Twitter or Instagram, is also important for building recognition among readers.

In addition to having a well-designed website, developing a content strategy helps attract traffic and engage with readers over time. Focus on sharing content related to trending topics in the gaming world, providing reviews on new releases or strategies for popular titles.

Creating Engaging Video Game Content

Creating engaging video game content is crucial to keep your readers interested and attract new ones. This section will discuss how to stay updated with the latest gaming news, provide detailed game reviews and analysis, share gaming tips and strategies, develop a content strategy and editorial calendar, create original video content, engage with your audience, and encourage discussion.

You need to stay updated with the latest gaming trends and gaming news, to keep your gamer blog relevant and attract a loyal following. Follow video game blogs, developers’ major gaming websites, and social media accounts to stay informed about upcoming releases, updates, and patches.

Another great way to stay updated is by playing games yourself. You’ll learn firsthand what makes a particular game enjoyable or frustrating, which helps you develop engaging content that resonates well with your audience.

Don’t hesitate to share personal experiences in your game reviews, as this can make them more relatable and authentic for your readership.

Provide Detailed Game Reviews And Analysis

One of the most effective ways to engage with your audience and build a loyal following is by providing detailed game reviews and analysis. Share insights on gameplay mechanics, graphics, sound design, storyline progression, and more.

Write about your personal experience playing games you enjoy rather than writing generic reviews that everyone else is doing.

Remember that video gamers want honest assessments before purchasing or dedicating their time to playing a new game. You can also offer tips on progressing in specific parts of each game that players may find difficult or tricky.

Share Gaming Tips And Strategies

Sharing gaming tips and strategies is crucial to running a successful video game blog. Your audience will be looking for helpful advice on improving their skills or overcoming difficult challenges in their favorite games.

Keep an eye out for new trends and updates within the gaming community, such as patch notes or balance changes that may require players to adjust their playstyles.

It’s important to remember that your tips and strategies should be tailored to your niche and target audience. For example, if your blog focuses on competitive multiplayer games, you might provide advanced techniques for improving aim or map awareness.

On the other hand, if you’re targeting casual gamers who enjoy playing story-driven RPGs, sharing tips on exploring open worlds or building characters could be more relevant.

Develop A Content Strategy And Editorial Calendar

Once you’ve established your video game blog, developing a content strategy and editorial calendar is crucial. This will help ensure you consistently publish engaging and relevant content for your target audience.

To create a content strategy, start by identifying the topics and types of popular posts among your readers.

Once you have a list of potential blog post ideas, it’s time to create an editorial calendar. This tool allows you to organize when each post is published and stay on top of deadlines.

Use popular gaming events or holidays to inspire themed posts throughout the year, or plan around upcoming game releases for timely content.

By developing a strong content strategy with regular postings in an editorial calendar format, gamers who follow your blog will come back regularly looking for fresh insights on their favorite video games—and you’ll build a loyal following eager to read more from you!

Create Original Video Content

Creating original video content for a gaming blog is essential to building a loyal audience. Video games are visual; gamers love seeing gameplay and reviews before purchasing.

Creating videos that provide value to your audience is crucial to stand out from the competition.

One way to ensure that your original video content stands out is by choosing a specific niche or topic within the gaming industry. For instance, you could focus on retro games or unboxing new releases.

Doing this will attract an engaged community of like-minded individuals who share your passion for that particular topic.

Engage With Your Audience And Encourage Discussion

Engaging with your audience is critical to building a successful video game blog. Encouraging discussion can help you establish a community of like-minded gamers who share the same passion for gaming as you do.

Sharing your insights and experiences in the gaming world inspires others to join the conversation. For example, asking open-ended questions in your blog posts or social media can encourage discussions among your readers.

You could ask them for their thoughts on approaching games or discuss the latest trends in the industry.

Promote Your Gaming Blog

Promoting your video game blog online is crucial to building an audience, and you can do so through social media, SEO strategies, email marketing, and even hosting viral giveaways.

Social Media

Social media is a powerful tool for promoting your video game blog to the right audience. Platforms like Twitter, Instagram, and Facebook can help you connect with other gamers and expand your reach beyond just readers who stumble on your site organically.

For instance, promoting new content or announcing giveaways via social media can encourage people to check out your offer. You can also partner with other gaming bloggers or gaming brands through social media campaigns such as joint live streams or contests.

According to research, over 60% of gamers discover new games via channels outside traditional advertising outlets like television commercials – including word-of-mouth promotion from friends or online communities such as gaming forums and blogs! This means that bloggers could promote their work using these sites by creating authentic interactions and leverage them into larger audiences by partnering up for promotions, generating hype easily and cost-effectively!

Search Engine Optimization

One of the essential aspects of starting a successful gaming blog is search engine optimization (SEO). SEO helps improve your website’s visibility in search engines, making it easier for your target audience to find you.

To optimize your blog, identify the keywords and phrases gamers will likely use when searching for content online.

Additionally, link building is important in boosting your website’s SEO performance. Reach out to other gaming websites or bloggers and ask if they can link back to your site in exchange for creating guest posts or contributing valuable insights on their platform.

Email Marketing

Email marketing is an effective way to promote your game blog and connect with your target audience. By collecting email addresses from subscribers, you can reach out to them directly with updates on new blog content, promotions, and giveaways.

For example, you can offer exclusive access to new game reviews or behind-the-scenes coverage of gaming events in exchange for signing up for your newsletter. You can also segment your email list based on interests or behaviors and send targeted messages tailored to each group.

Viral Giveaways

One effective way to engage with your audience and attract new followers is through viral giveaways. In the video game industry, giveaways are crucial for player engagement and retention.

To create a successful giveaway contest, create a high-quality prize that resonates with your target audience.

Once you have determined your prize, promote the contest on social media platforms such as Twitter and Facebook, using relevant hashtags to reach a wider audience. Set clear entry rules and deadlines while avoiding common mistakes like requiring too many steps or providing unclear instructions.

Monetizing Your Video Game Blog

You can use affiliate marketing, sponsored content, Google AdSense or Ezoic, memberships, and selling gaming-related merchandise to make money from your blog.

Affiliate Marketing

Affiliate marketing is a great way to make money through your video game blog. It allows you to earn commission by promoting products and services related to gaming that your audience may find useful.

As of 2021, the affiliate marketing industry is estimated to be worth $12 billion and is projected to grow at an annual rate of 10%.

To start affiliate marketing on your gaming blog, consider joining gaming-specific affiliate programs such as Green Man Gaming, GameStop, or Amazon Associates.

You can use an affiliate link or a banner in relevant blog posts or create product review videos featuring items available for purchase through these programs.

To monetize your game blog, sponsored content is worth exploring. Sponsored content refers to posts or videos created specifically for a brand and paid for by the brand in exchange for exposure on your platform.

This could be anything from reviewing a new game or product to featuring a gaming accessory in one of your videos.

One example of successful sponsored content comes from popular YouTube gamer PewDiePie, who partnered with video game company EA Sports to promote their latest release, FIFA 17.

His sponsored video featured gameplay footage and highlights of him playing the game while discussing its features and improvements over previous versions.

Remember, when considering sponsored content, ensure it aligns with your values as a gamer and blogger before accepting any offers.

Google AdSense Or Ezoic

One important aspect of starting a gaming blog is figuring out how to monetize it. Two popular options are Google AdSense and Ezoic. With AdSense, ads are served based on the content of individual pages on your blog.

This can be a great option if you’re starting out and don’t have a lot of traffic yet. On the other hand, Ezoic uses machine learning algorithms to optimize ad placement and increase revenue.

Choosing between these two options will depend on your goals for your own blog and how much traffic you anticipate getting. It’s important to consider the advantages and disadvantages of each before making a decision.


One way to monetize your gaming blog is by offering memberships. These can come as subscriptions or paid access to exclusive content, such as early access to reviews and behind-the-scenes looks at upcoming games.

Some successful gaming blogs offering membership programs include Polygon’s “Polygon Elite” and Kotaku’s “Kotaku Selects.” By offering premium content and unique experiences, these blogs have generated steady revenue from their loyal readership.

Selling merchandise and products related to gaming or gaming equipment is a great way to monetize your gaming blog. You can create designs or logos inspired by classic games, current releases, or upcoming video games.

The possibilities are endless, from t-shirts, hoodies, and caps to coffee mugs and phone cases. Digital products like eBooks, courses, and templates are easy to create and sell on a gaming blog.

For example, you could write an eBook on how to master a specific game or start a YouTube channel for gamers.

It’s important to remember that even if you initially have a small gaming blog with only a few readers, there is still potential for monetization. Selling game-related merchandise can be leveraged on social media platforms such as Twitter and Instagram, where gamers constantly search for new products and ideas within their community of interest.

Over to You

Starting a video game blog can be exciting and fulfilling for those passionate about gaming. Following the steps outlined in this guide, you can create a successful video gaming blog that attracts and engages readers.

Remember to choose a specific niche, design your website to appeal to your target audience, and consistently provide high-quality content. Don’t forget to promote your blog through various channels and explore monetization opportunities such as partnerships and affiliate marketing.


What should I consider before starting a new video game blog?

Before creating a video game blog, you should consider your niche and target audience and conduct market research to identify gaps in the current gaming media landscape that your new blog can address. You should also have basic web development and writing skills.

How do I create content for my video game blog?

Start by identifying popular games or trends within the industry and brainstorming ideas around those topics. It’s also important to stay up-to-date with breaking news and developments in the gaming community so you can offer informed opinions on current events.

How can I drive traffic to my video game blog?

You can drive traffic to your video game blog through social media promotion, guest posting on other gaming blogs, collaborating with influencers or brands within the gaming industry, utilizing SEO best practices in your content creation, and offering unique perspectives or useful information that readers will want to share with their own networks.

Can I make money from my video game blog?

It is possible to monetize your video game blog through advertising revenue generated from display ads or sponsored posts from relevant brands within the gaming industry. Other potential income streams might include affiliate marketing partnerships with online retailers selling games or related products/services and offering paid subscriptions for exclusive access to premium content on your site, such as walkthroughs or guides.

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Eric Melillo is a HubSpot-certified digital marketer with over 25 years of experience and a co-founder of an international digital agency that has amassed $100MM in revenue across hundreds of brands. Recognized in Entrepreneur and Forbes, he's a respected industry leader. Eric is passionate about empowering entrepreneurs to build financial security through blogging and affiliate marketing.