Church Blogging: Ultimate Guide to Meaningful Connections


Church blogging

Church blogging isn’t just the latest trend; it’s a dynamic way to keep your community engaged and welcome new faces. It’s an online space where you can talk about your church’s mission, share updates, and keep everyone connected.

Drawing new members and keeping the community actively involved can be tough. That’s where my experience comes in. I’ve gone down this road and stumbled upon practical solutions I’m eager to share.

Why should you care about church blogging? It helps you reach more people and makes your current community feel closer. Whether you’re a blogger, a marketer, or an entrepreneur, knowing how to do this well gives you an edge. So, are you ready to get going?

Key Takeaways

  • Church blogging can help make your church more visible and accessible to people in your community and those who may not be able to attend services in person.
  • Blogging allows for deeper connections with members by providing a platform for sharing thought-out sermons and fostering discussions beyond Sunday services.
  • By creating engaging content and using keywords, you can reach new audiences and potentially spark their interest in God’s word through your church blog.
  • It is important to have a clear content strategy, avoid common mistakes, and prioritize spiritual submission when starting a church blog.
  • Examples of church blog topics include curated content, evergreen content, seasonal content, local content, video content, short devotional content, sermon teasers, and answering questions from visitors and members.

Should Your Church Start a Blog?

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Starting a blog for your church can bring numerous benefits, such as making deeper connections with members and reaching new people in your community.

The benefits of church blogging

Blogging can do a lot of good for your church. Here are some benefits:

  1. It can make your church more easy to find. People can share your blogs on social media. Other blogs might even link to yours.
  2. You can connect with more people in your community. Blogs let you talk to those who can’t attend church in person.
  3. Everyone in the church gets to have a say, not just the pastor. This shows that many views exist within the church.
  4. Church leaders get to talk straight to the congregation through blog posts.
  5. Blogging can strengthen bonds with current members and bring in new people.

Making deeper connections with members

Blogging is a great tool for making deeper connections with church members. It’s like a friend who talks to you even after Sunday services. It brings us closer and gives us more time together.

You can use it to share thought-out sermons, just as we do at church. This way, the bond between us grows stronger each day. In fact, it’s quick and cheap too! So why wait? Let’s start blogging today to feel more connected than ever before!

Reaching new people

Church blogs can talk to people who are not in church yet. This is a great way for your church to reach out. You can share the good news and answers people need on your blog. It’s like having an online outreach program! Use social media to get more people to see and read your posts.

Share links to new blog posts there. Use words that people often search for on the internet, too. These are called keywords, and they help more people find your blog when they look things up online.

Not everyone who visits your site may be actively seeking a place of worship. But, with engaging content, you could spark their interest in God’s word and connect them with others from the community via comments and discussions on the post! That’s why starting a church blog is an excellent way to show love beyond the walls of your building.

When You Should NOT Start a Church Blog

When You Should NOT Start a Church Blog
When You Should NOT Start a Church Blog

Starting a church blog can be a powerful way to connect with your community and share inspiring content. However, there are certain situations when it may not be the right time to start a blog for your church.

It is important to have a clear content strategy in place before launching a blog. Without this plan, you may struggle to create meaningful and engaging content for your audience consistently.

Another factor to consider is avoiding common blogging mistakes that can negatively impact your church’s online presence. These errors include neglecting regular updatesnot responding to comments or feedback, and failing to optimize your blog for search engines.

By being aware of these pitfalls, you can ensure that your church blog is set up for success from the start.

Lastly, it’s essential to approach church blogging with spiritual submission in mind. The focus should always remain on serving Jesus Christ and sharing His message with others. If starting a blog becomes more about personal recognition or self-promotion than spreading the Gospel, it might be best to reconsider launching a church blog at that time.

Remember, taking the time to plan, avoid common mistakes, and prioritize spiritual submission will greatly increase the effectiveness of your church blog when the timing is right.

Example Church Blog Topics and Ideas

In this section, we will explore various church blog topics and ideas that can help you engage with your members and attract new audiences. From curated content to ministry-specific articles, these ideas will inspire you to create compelling blog posts that resonate with your church community.

Read more to find out how you can connect on a deeper level through your blog.

Curated content

Curated content is a valuable strategy for church blogging. It allows churches to demonstrate their authority and expertise in a specific subject matter. By curating content, churches can provide valuable resources and information to their members and online visitors.

This can include articles, videos, podcasts, and other relevant materials. Curated content serves as a tool for enhancing the online presence of churches while offering valuable resources to their community.

By curating content on our church blog, we can establish ourselves as subject matter experts in important areas to our congregation. This helps us build trust with our readers and provides them with valuable resources they can use in their everyday lives.

Whether it’s sharing articles on parenting tips or featuring inspiring videos that promote personal growth, curated content allows us to provide relevant information that resonates with our audience.

Evergreen content

Evergreen content is the type of content that remains valuable and relevant for a long time. It doesn’t lose its significance over time. Churches can focus on timeless topics and resources that provide lasting value to their audience.

For example, the Bible’s teachings are applicable across generations. By creating this kind of content, churches can have a long-lasting impact and continually engage with their community.

Unlike trendy content, which loses relevance quickly, evergreen material strengthens a church’s online presence and helps reach more people with its message.

Seasonal content

As a blogger or entrepreneur, you can use seasonal content to engage your readers and provide relevant blog posts based on the time of year. This is especially valuable for church bloggers who want to connect with their audience and create content that resonates with them.

During the Fall season, there are over 60 fall and autumn-themed blog post ideas available specifically tailored for Christian bloggers. From sharing devotionals for the changing seasons to discussing how faith relates to harvest festivals, there’s an abundance of ideas to explore.

Spring is another popular season for creating seasonal blog posts, with 150 spring blog post ideas available for bloggers in every niche. So don’t miss out on the opportunity to captivate your audience by incorporating seasonal content into your church blog!

Local content

Local content is an important aspect of church blogging. It involves creating blog posts or social media updates that talk about the local community and its news, events, and people.

By including local content on your church website, you can increase your social media presence and connect with people in your area. This type of content can also be a great way to engage online and market your church effectively.

You can share prayers and reflections that are relevant to the local community, which can help create deeper connections with members and attract new people to your church. Overall, incorporating local content into your church blog is a powerful tool for meaningfully reaching out to the community.

Video content

Video content is a powerful tool for connecting with your church community online. You can create a personal connection with your audience by sharing videos on your church’s social media and website.

You can introduce the members of your church team through video content, allowing people to get to know them better. Video recaps of events are also engaging and provide highlights for those who couldn’t attend.

Live streaming church services or events allows members who can’t be there in person to feel still connected to the community. By sharing Sunday sermon videos, you can reach a wider audience and make the message accessible to everyone, no matter where they are.

Short devotional content

Short devotional content is a great idea for your church blog. It can provide inspiration and encouragement to your readers in a concise and impactful way. By writing short devotionals, you can share spiritual messages that resonate with people and help them connect with their faith on a deeper level.

These devotionals can be written in simple language, focusing on key themes or lessons from scripture. They are effective because they offer quick, meaningful insights that busy readers can easily digest and apply to their daily lives.

With short devotional content, you have the opportunity to bring hope, comfort, and encouragement to your audience through your church blog.

Sermon teasers

Sermon teasers are a great way to grab people’s attention and get them interested in your church’s messages. They can be used to hook your audience right from the beginning and make them want to hear more.

When creating sermon teasers, it’s important to use captivating storytelling techniquescreative ideas, and relevant illustrations or examples. By doing so, you can effectively engage your listeners and make your sermons more memorable.

Citing credible sources in your sermon teasers is also essential for building trust with your audience. So don’t forget to back up your points with reliable information!

Answering questions

Answering questions is crucial for a church website to engage with visitors and members. It’s important to create a “What To Expect” page on your website that addresses common questions people may have about attending your church.

Consider including information about parking, service times, childcare options, and dress code. Additionally, you can use your blog to answer Bible-related questions or address common moral dilemmas.

Use Google search to find popular Christian topics and provide helpful answers in your blog posts. By addressing questions directly, you can provide valuable information and build trust with your audience.

List content

As a blogger or entrepreneur looking to grow your ministry or connect with a Christian audience, it’s important to have engaging and diverse content on your church blog. Here are some ideas for different types of blog posts you can create:

  1. Curated content: Share articles, videos, or quotes from other trusted sources that align with your church’s values.
  2. Evergreen content: Write timeless articles that will remain relevant over time, such as Bible study tips or ways to deepen one’s faith.
  3. Seasonal content: Create posts related to holidays or special events in the Christian calendar, like Christmas reflections or Easter devotionals.
  4. Local content: Highlight community outreach initiatives, local events happening at your church, or stories about members making a difference in the community.
  5. Video content: Record and share sermons, worship sessions, testimonies, or short message clips to engage with visual learners.
  6. Short devotional content: Offer brief daily devotionals to help readers grow spiritually and reflect on their faith throughout the week.
  7. Sermon teasers: Give a preview of upcoming sermon topics and encourage readers to attend services for further exploration.
  8. Answering questions: Address common questions people may have about Christianity, biblical teachings, prayer practices, etc., promoting understanding and encouragement.
  9. Ministry-specific content: Highlight specific ministries within your church (e.g., youth ministry) by sharing success stories.

Ministry-specific content

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When creating content for a church blog, it’s important to include ministry-specific topics. This means focusing on subjects specific to your church community’s needs and interests.

For example, you can write about upcoming events, share updates from the lead pastor, or provide Sunday teaching extensions through blog posts. You can also create devotional content that aligns with your ministry’s mission and values.

By offering ministry-specific content on your blog, you engage with your current members and attract new visitors who may be interested in what your church has to offer.

Sharing stories

I love sharing stories on my church’s blog because they have a powerful impact on our readers. Stories can inspire, encourage, and touch the hearts of people in a unique way. Whether it’s true accounts of God’s faithfulness or fictional narratives that convey important messages, storytelling is an effective tool for sharing the gospel and engaging our church community.

We can entertain readers by incorporating relatable characters and experiences into our blog posts while conveying meaningful truths. So, don’t be afraid to get creative and use storytelling to make your church blog more impactful!

Best Real Church Blog Examples

I have found some great real church blog examples that can inspire you in your church blogging journey. Check out these amazing blogs:

  1. The Church at Rocky Peak: This blog offers insightful articles on faith, life, and community. They also share sermon recaps and resources for spiritual growth.
  2. Hope Fellowship Church: This blog shares stories of transformation and encouragement. They offer practical advice for living out your faith in daily life.
  3. Irving Bible Church: This blog provides thought-provoking content on various topics like relationships, parenting, and spiritual growth. They also share videos and sermon notes.
  4. Council Road Church: This blog covers a wide range of topics related to Christian living, including marriage, prayer, and Bible study. They offer practical tips and insights for navigating the ups and downs of life.
  5. Life Church Blog: Life Church is known for its innovative approach to ministry, and its blog reflects that. They cover various topics like leadership, creativity, and technology in the church.

Most Effective Blog Post Ideas for Churches

Are you a blogger or entrepreneur looking for blog post ideas for your church? Here are some of the most effective blog post ideas that can help strengthen your online presence and inspire your congregation:

  1. Share personal stories: Write about how faith has made a positive impact on someone’s life within your church community.
  2. Highlight community outreach: Showcase how your church is making a difference in the local community through volunteer work or partnerships with other organizations.
  3. Answer common questions: Address frequently asked questions about Christianity, the Bible, or any other religious topic to provide clarity and guidance to readers.
  4. Provide practical tips: Share practical advice on topics like prayer, forgiveness, parenting, or building stronger relationships based on Christian principles.
  5. Explore biblical teachings: Dive deeper into specific Bible verses or passages and provide insights on their meaning and application in daily life.
  6. Offer book reviews: Recommend books that align with Christian values and offer valuable insights for personal growth and spiritual development.
  7. Interview church members: Conduct interviews with individuals in your congregation who have unique stories or experiences to share that can inspire others.
  8. Discuss current events from a Christian perspective: Offer your thoughts and reflections on news events or cultural trends through a lens of faith and morality.
  9. Feature inspirational quotes: Create graphics featuring inspiring quotes from influential Christian figures or Bible verses that can uplift and encourage readers.
  10. Collaborate with other churches or leaders: Guest posts or co-writing articles with other churches or ministry leaders can bring fresh perspectives and create connections within the broader Christian community.

The Fastest Way to Launch a Beautiful Church Website

I want to share with you the fastest way to launch a beautiful church website. Here are some key tips and tools to help you get started:

  • Use a website builder: Look for a user-friendly platform that offers drag-and-drop features, making it easy to create and customize your site without any coding knowledge.
  • Focus on attractive design: Choose a template or theme that fits your church’s aesthetic and mission. Use bold headlines and eye-catching images to engage visitors.
  • Utilize live editing: Find a website builder that allows you to make changes in real time, so you can see how your site looks as you edit it.
  • Take advantage of professional resources: Consider using the “Ultimate Guide to Designing a Church Website” which provides expert advice and tools for creating a polished, professional site.
  • Follow the nonprofit guide: Check out resources like Donorbox’s nonprofit guide on building the perfect church website. It provides step-by-step instructions and materials needed for success.
  • Create compelling content: Remember, it’s not just about the design – your website also needs great content. Use the 10 strategies I shared earlier for easy content creation.

Resources for Church Blogging

Discover valuable resources for church blogging, including tips on analyzing website performance, obtaining Google grants, and recommended church blogs and websites. Improve your digital presence and engage with your congregation effectively.

Read more to take your church blog to the next level.

Analyzing website performance

Analyzing website performance is crucial for the success of your church blog. By gathering and analyzing data, you can gain valuable insights into how your website is performing. This includes looking at metrics like website trafficuser engagement, and conversion rates.

By understanding these numbers, you can make informed decisions about optimizing your content strategy and improving your search engine rankings. Conducting SEO analysis and researching keywords that people are searching for will help you create valuable content that attracts more visitors to your site.

Remember, good blog writing can significantly impact the performance of your church’s website.

Google grants for churches and non-profits

As a blogger or entrepreneur, you may be interested in knowing that Google offers grants for churches and non-profit organizations. These grants provide free advertising opportunities on Google, allowing these organizations to increase their online visibility and attract more website visitors.

With the Google Ad Grant program, eligible non-profits, including churches, can receive up to $10,000 per month in free ad space. This means they can appear as sponsored results at the top of Google search pages, reaching a wider audience and driving more traffic to their websites.

It’s an excellent opportunity for churches and non-profits looking to maximize their online presence without spending money on advertising.

I have found some great church blogs and websites I recommend for bloggers and entrepreneurs like you. These resources can provide inspiration, insights, and valuable information for your own church blogging journey. Check them out:

  1. “The Gospel Coalition” – Offers a wide range of articles, podcasts, and resources from trusted Christian leaders.
  2. “Church Marketing Sucks” – Provides practical tips and strategies for churches to improve their marketing efforts.
  3. “Thom Rainer” – Features blog posts from a renowned Christian author and consultant on church leadership and growth.
  4. “Pro Church Tools” – Offers helpful tutorials, tools, and resources for churches looking to enhance their online presence.
  5. “Outreach Magazine” – Provides articles and resources on church leadership, evangelism, and community engagement.
  6. “Barna Group” – Conducts research on religious trends and provides insights for churches to better understand their congregation.
  7. “” – Offers a variety of articles covering topics such as leadership, discipleship, worship, and technology in the church.

Church Blogging Tips and Tricks

Blogging can be a powerful tool for churches to engage with their audience and build a strong community. As a blogger or entrepreneur, it’s important to know some key tips and tricks for successful church blogging:

  1. Create an online presence: Establishing a website or blog is the first step in reaching your audience and sharing your message effectively.
  2. Produce engaging content: Write posts that are interesting, informative, and relevant to your target audience. Consider using storytelling techniques to capture their attention.
  3. Build community: Encourage interaction by enabling comments on your blog posts and responding to them promptly. This helps foster a sense of belonging among readers.
  4. Reach out to new people: Use social media platforms and SEO strategies to attract new visitors beyond your existing church community. Research keywords relevant to your content and incorporate them naturally into your posts.
  5. Communicate effectively: Clearly communicate your church’s mission, values, and events through your blog posts. This helps keep everyone informed and engaged.
  6. Share the Gospel: Use your blog as a platform to share the good news of Jesus Christ with both believers and non-believers in an accessible and relatable way.
  7. Optimize for search engines: Conduct keyword research using tools like Google Keyword Planner to optimize your content for search engines. This helps improve its visibility and reach.
  8. Design an appealing website: Create a visually appealing website that is easy to navigate and reflects the identity of your church or ministry.
  9. Plan a content strategy: Develop a content calendar or plan ahead so you can consistently deliver valuable blog posts that align with key events or topics throughout the year.

Final Thoughts

In conclusion, church blogging can be a powerful tool for churches to connect with their audience and build community. It allows them to share their message and increase visibility in the community.

With relevant and frequent content, a church blog can attract new visitors, deepen relationships with current members, and drive more traffic to the church’s website. By developing a clear strategy and staying informed about church media trends, churches can create an engaging online presence that provides valuable information and resources for both members and visitors.


What is church blogging?

Church blogging is the practice of creating and publishing online content focused on religious topics, community events, and spiritual teachings. It serves as a digital extension of a church’s ministry, offering a platform for engagement, education, and outreach to both members and the wider public.

Why do churches engage in blogging?

Churches engage in blogging to disseminate religious teachings, update community members on events, and foster spiritual growth. Blogging amplifies the church’s reach, allowing for a broader audience and facilitating interaction beyond physical attendance. It also serves as a resource for spiritual education and community building.

How can I start a church blog?

To start a church blog, first select a blogging platform like WordPress or Blogger. Secure a domain name that reflects your church’s identity. Create content categories such as sermons, events, and spiritual teachings. Regularly publish well-researched, original articles and promote them through social media and newsletters to engage your audience.

Can anyone contribute to a church blog?

Contribution policies for church blogs vary by institution. While some churches allow only clergy or designated staff to post, others welcome contributions from community members. Guest posts and collaborative articles are common methods for diversifying content and engaging the congregation. Always consult the blog’s guidelines before submitting material.

Are there any guidelines for what can be written on a church blog?

Guidelines for church blogs typically align with the church’s doctrine and mission. Content is often restricted to topics that are religious, educational, or community-focused. Ethical considerations, such as avoiding plagiarism and ensuring factual accuracy, are generally upheld. Individual churches may have specific guidelines, so it’s crucial to consult these before contributing.

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Eric Melillo is a HubSpot-certified digital marketer with over 25 years of experience and a co-founder of an international digital agency that has amassed $100MM in revenue across hundreds of brands. Recognized in Entrepreneur and Forbes, he's a respected industry leader. Eric is passionate about empowering entrepreneurs to build financial security through blogging and affiliate marketing.