Read time: 4 minutes
Today, I’m going to show you how to turn LinkedIn profile views into followers – without changing your content strategy.
When your profile converts, every post works harder. One viral post turns into hundreds of followers instead of a handful.
Unfortunately, most coaches and founders treat their profile like a resume.
They list credentials, job titles, and accomplishments. And visitors bounce in 3 seconds because nothing answers the only question that matters:
“What’s in it for me?”
Here’s why this keeps happening:
→ Your headline describes what you are, not what you do for people
→ Your banner is blank or filled with abstract graphics
→ Your featured/pinned section is empty or outdated
Your profile is a landing page, not a resume
No hacks or tricks in this issue. Just a system to turn profile visitors into followers.
By the end, you’ll have a profile that:
✓ Answers “what’s in it for me” in 3 seconds
✓ Creates instant clarity about who you help
✓ Gives visitors proof you can deliver
✓ Makes following you the obvious next step
The good news?
You can fix this in 15 minutes.
How to convert profile views into followers in 3 steps
- Rewrite your headline as a promise
- Turn your banner into a billboard
- Stack proof in your featured section (and banner)
Step 1: Rewrite your headline as a promise
Your headline gets 10x more views than your posts. It’s the first thing people read when they land on your profile.
Rule: Your headline must describe the outcome you create for one specific person – not your role, credentials, or titles.
Most headlines look like this:
“Executive Coach | Leadership Expert | Keynote Speaker”
That tells me what you are. Not what you do for me. I’m already gone.
Use this format: “I help [one specific audience] achieve [one specific outcome]”
Constraints:
→ One audience only
→ One outcome only
→ No job titles
→ No credentials
→ No multiple promises
Default action if you’re unsure: Choose the outcome you help people with most often – not the one you aspire to help with later.
Example: “I help 7-figure founders build teams that don’t need babysitting”
Now I know exactly what’s in it for me. If I’m a founder struggling with my team, I’m paying attention.
Step 2: Turn your banner into a billboard
Most coaches leave this blank. That’s like paying for a billboard and leaving it empty.
Rule: Your banner exists to visually reinforce your headline promise – nothing else.
Your banner should do one of the following (not all):
→ Repeat your core promise in simple language
→ Show social proof (client logos, “trusted by X founders”)
→ Point to a single lead magnet
Constraints:
→ One message only
→ No abstract graphics
→ No inspirational quotes
→ No competing CTAs
Default action if you’re unsure: Repeat your headline promise in plain text across the banner.
The fix: Open Canva, search “LinkedIn banner,” pick a template, add your promise. 10 minutes. Done. PS – Reply w “Canva Banner Template” and I’ll send you mine. Just lmk if you want X, LinkedIn or both.
Step 3: Stack proof in your featured section
This is where most profiles fall apart…
Empty featured sections.
Random old posts.
A podcast interview from 2023.
Rule: Your featured section must prove you can deliver on the promise in your headline.
Pin three items max (2 preferred):
- A Calendly booking link
- A lead magnet or valuable free resource
- A client result or case study
Constraints:
→ Three items max
→ Each item must directly support your headline promise
→ Remove anything that doesn’t
Default action if you’re missing proof:
→ No client results yet? Pin a strong educational post
→ No lead magnet yet? Pin your best post twice – better than adding filler
Why?
Each item should make visitors think: “This person actually knows what they’re talking about.”
Bonus: Fix Your LinkedIn About Section
Your headline, banner, and featured section earn the click.
Your About section decides whether someone follows, DMs you, or leaves.
If it reads like a biography, it’s costing you conversions.
I broke down a simple framework that shows:
→ What to say in the first 265 characters
→ How to structure your About section like a sales page
→ The 5-part formula that turns profile views into followers and leads
Read it here:
👉 https://ericmelillo.com/how-to-write-linkedin-about-section/
Fix this once, and every profile view works harder.
The result
Follow this system and you’ll turn passive profile viewers into engaged followers who actually want to hear from you.
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