Read time: 4 minutes
Today, I’m going to show you how to build your first sellable offer—something real people will pay for, even if you’ve never sold a thing online.
This isn’t about launching a perfect product. It’s about getting one high-value offer off the ground fast, so you can start testing, selling, and earning without wasting months in planning hell.
Most solopreneurs spin their wheels here—endlessly tweaking freebies, building content, or overthinking product-market fit. No offer means no clients. No sales. No momentum.
But once you build and ship your first sellable offer, everything changes:
- You validate that your knowledge is worth money.
- You learn what people actually want.
- You grow your confidence—and your cash flow.
- And you finally move from “building a business” to running one.
Unfortunately, most people stall before ever creating an offer.
They think:
- “I’m not ready yet—I need a bigger audience first.”
- “I don’t know what to sell.”
- “What if no one buys?”
They end up stuck in content creation mode, with no income.
Offers Aren’t Optional—They’re the Business
You don’t need a huge audience, a funnel, or 12 weeks of content to start selling. You need a clear offer that solves a real problem for someone who wants it solved now.
There are no hacks or complex funnels in this issue. Just a fast, no-fluff system that helps you:
- Identify a sellable skill or outcome you already know
- Package it into something people will pay for
- Start having buyer conversations within days
- Build your business while making money
- …and steal the exact AI Prompt Pack I give my clients & students.
Let’s fix the “no offer” problem now—because clarity comes from action, not ideas.
How to Build Your First Sellable Offer in 5 Steps
- Solve a specific problem
- Select an “offer type”
- Build it
- Leverage 1:1
- Launch it
Step 1: Pick a Specific Problem You Can Solve
This isn’t about your skills or niche. It’s about outcomes.
Pick a painful, time-sensitive problem that someone would pay to solve today—and that you already know how to fix.
Examples:
- Turn “I know SEO” into “I’ll rank your blog for 5 keywords in 30 days.”
- Turn “I help with Notion” into “I’ll organize your creator ops so you stop wasting 10 hours a week.”
Ask yourself:
- Do people pay for this now?
- Is it urgent for a specific person (not everyone)?
- Can I deliver it in 2 weeks or less?
That’s your offer nucleus.
Step 2: Choose a Fast-to-Ship Offer Type
Most creators screw this up by picking the hardest possible product for their first offer (courses, funnels, multi-week programs). Start lean.
Choose one format below that gets someone a result fastest—with the least effort on your end:
- 1:1 Service (quickest cash) — coaching, audits, done-with-you sessions
- Live Workshop / Cohort — teach live on Zoom, record it, and resell
- Digital Guide or Toolkit — sell a simple resource with high utility (checklist, template, swipe file)
Don’t overthink. Pick the one that:
- Requires zero extra learning
- Lets you start with what you know
- Can be built and sold in under a week
Avoid: async course builds, complex memberships, or offers you can’t explain in 1 sentence.
Step 3: Build It With Minimum Tech (In One Day)
Forget funnels. You only need 3 things to sell:
1. A Landing Page or Post
- Build a dead-simple landing page on Carrd that answers every question a buyer would ask before saying yes:
- Who it’s for
- What outcome they’ll get
- What’s included
- How much it costs
- How to buy (button or link)
2. A Payment Link
- Use Gumroad, Lemon Squeezy, or Stripe
3. A Delivery System
- If it’s a guide/toolkit: email the file, Google Doc, or Notion.
- If it’s 1:1 or cohort: use Calendly or Google Scheduler to schedule, and Zoom or Google Meet to deliver… or Loom for pre-recorded.
No automation. No integrations. Just sell the thing and fulfill it manually. Validate first, systemize later.
Step 4: Start With 1:1 Delivery (No Products Yet)
This is the move that flips new creators from “zero revenue” to real business: deliver the outcome live before building anything automated.
Here’s why:
- You learn what people actually need
- You build case studies + testimonials as you go
- You validate demand while earning—so you only build what people want to buy
Example:
Instead of writing a whole Notion course, run 3 paid Notion workspace makeovers 1:1. After that, package what you learned into a guide or live class.
Structure it like this:
- Price: $50–$300 depending on scope
- Format: Zoom call, async Loom feedback, or 1:1 chat + action plan
- Delivery: Simple. Fast. Focused on the outcome.
Step 5: Launch It Loud + Talk to Buyers
Now that you have a legit offer, get it in front of humans.
Here’s the process:
- Post publicly (X, LinkedIn, IG, email list)
- “Here’s the result I help with”
- “Here’s how it works”
- “DM me if you want in”
- DM warm leads (past commenters, people who’ve asked for help, email subscribers)
- Soft pitch in helpful content:
- “Here’s how I helped [person] fix X…”
- “If you want similar help, I just opened 3 spots.”
Don’t say: “launching a thing soon.”
Do say: “this is open now—DM if you want in.”
The goal isn’t virality. The goal is to start 3–5 real buyer conversations this week.
Once someone pays—even just one person—you’ve got validation, income, and a system you can repeat or scale. Now you’re at the starting line!
You’re not building a brand. You’re solving a problem someone’s already struggling with. Do that, and you’re in business.
Follow this system and you’ll stop thinking about starting—and finally start selling something real, even if you’ve never sold before.
Steal the AI prompts I use to build sellable offers in days—not weeks.
Get my private doc → Offer Accelerator – AI Prompt Pack
P.S. Still sitting on the sidelines with no offer? Let’s fix that. Book a 30-min clarity call. I’ll help you shape a real, sellable offer and price it to attract better clients—without second-guessing or duct-taping tools. One offer. One price. Real income. Let’s go.
Whenever you’re ready, here are 3 ways I can help you:
- Free Resources – Get swipe files, templates & AI prompts to accelerate your growth.
- Online Courses – Learn step-by-step from proven frameworks to build your online business.
- Book 1:1 Strategy Call – Break through roadblocks with a personalized growth plan to get you unstuck & start crushing your goals.
