Read time: 4 minutes
Today, I’m going to show you exactly how to price your offer when you’re just getting started.
(If you haven’t yet built your offer, start with How to Build Your First Sellable Offer—it’s the foundation this pricing strategy builds on.)
Pricing matters more than you might realize. When you set the right price, you attract clients who respect your time, value your expertise, and pay you what you’re actually worth. You stop working nonstop for scraps—and start building real momentum.
Unfortunately, most beginners miss the mark. You might guess and charge too low just to land any client—or copy someone else’s price without knowing if it works for you. That leads to stress, inconsistent income, and feeling stuck on a treadmill.
Here’s why pricing feels confusing:
- You’re afraid to scare people off with “high” prices
- You’re unsure what your time and effort are actually worth
- You fall into the trap of copying others instead of owning your value
The Goal Isn’t to Be Affordable
There will be zero “just set it low” hacks here. You’re going to get a real, repeatable way to find your pricing sweet spot—a system that:
- Highlights your true value
- Attracts clients who respect what you do
- Covers both your costs and your time
- Lets you raise prices later—guilt-free
Best part? You’ll walk away pricing your offer with confidence and control from day one.
How to Price Your Offer in 3 Steps
- Know your costs, time, and outcomes
- Check out what others charge
- Test and adjust your price
Step 1: Know Your Costs, Time, and Outcomes
You can’t price smart if you don’t know what you’re spending.
Break down exactly how many hours and dollars go into your offer. What’s your time worth? What materials or tools do you need? What transformation are you helping your customer achieve?
For example: if it takes you 10 hours and costs $100 in tools or platforms, don’t go below that. You’re not in business to lose money.
Now look at the outcome. The bigger the transformation you deliver, the more you can charge. If your offer helps clients win back time, grow revenue, or solve a painful problem, that’s real value—so price accordingly.
Step 2: Check Out What Others Charge
Here’s where most people go wrong: they copy someone else’s price without asking why that price works (or doesn’t).
Instead, check the market. What are others charging for similar outcomes? What makes your offer stronger, faster, or more personalized?
If someone else is charging $500 for a basic version of what you offer—you can confidently charge more, because you’re bringing more to the table.
Look closely at the pricing landscape:
- If you price too low, your dream clients may not take you seriously.
- If you go too high without clear value, you might lose their trust.
It’s a balancing act—but one you can absolutely win.
My theory has always been that by coming in at a lower cost with a higher-value offering, I could capitalize on word-of-mouth (referral) marketing. And this has worked out pretty well for me so far.
So no, I don’t aim to charge the highest possible number. I charge a smart number—one that reflects the full value of my offer and positions me as a no-brainer compared to other options.
Step 3: Test and Adjust Your Price
Here’s where everything starts clicking: pricing isn’t fixed—it’s flexible.
Start with a number that covers your costs, feels aligned with your value, and makes you feel solid—not squirmy—when you say it out loud.
Then test it.
- Watch how clients respond
- Listen to feedback
- Adjust when necessary
Pricing is a living system. It should evolve as you grow—not hold you back.
And when people feel like they got incredible value for a fair price? They’ll come back. They’ll refer others. They’ll become part of the engine that grows your business.
You’re not just guessing numbers—you’re shaping the future of your creator business.
Want help brainstorming your offer or refining what you already have?
Grab my free Offer Accelerator – AI Prompt Pack. It’s a Notion-based tool to help you clarify, position, and optimize your offer using strategic prompts]
Final Thoughts
By following this system, you’ll set a price that reflects your worth, supports your business, and grows with you.
Here’s the truth:
If you want premium clients, price like a premium brand.
They’re not looking for “cheap.”
They’re looking for certainty.
👉 Start by revisiting your pricing—not to make it cheaper, but to make it clearer and bolder.
The clients you actually want are watching.
Make sure your price speaks their language.
Are you struggling to:
- Price your offer with confidence?
- Create something people actually want to buy?
🧭 If you’re stuck, it’s not because you’re lazy—it’s because no one handed you a blueprint.
Book a 30-min strategy call
Let’s build your pricing system and your first sellable offer—together.
We’ll map out a step-by-step plan to attract better clients, lock in your monetization path, and build a creator business that finally frees you from the 9-to-5.
Your next 5 clients are one bold decision away
Whenever you’re ready, here are 3 ways I can help you:
- Free Resources – Get swipe files, templates & AI prompts to accelerate your growth.
- Online Courses – Learn step-by-step from proven frameworks to build your online business.
- Book 1:1 Strategy Call – Break through roadblocks with a personalized growth plan to get you unstuck & start crushing your goals.
