Read time: 4 minutes
Today, I’m going to show you how to increase your prices from $200 to $2,000+ without feeling like a scammer or a sleazy internet guru.
Most people aren’t undercharging because their work isn’t good.
They’re undercharging because of quiet thoughts like:
- “Who am I to charge that much?”
- “What if they say no?”
- “What if I’m not actually worth it?”
So instead of pricing based on value, we price based on comfort.
For a lot of people, that comfort price sits around $200–$500.
Safe. Not scary. But not life-changing.
So what actually changes internally that makes $2k feel obvious, not scary?
Unfortunately, most people never make this shift.
They stay stuck selling tasks instead of transformation.
And spoiler:
It’s not about adding more deliverables.
It’s about changing the frame.
Selling deliverables keeps you underpaid. Selling outcomes lets you charge premium prices.
There will be zero hacks or tricks in this issue.
Just proven tactics that help you charge more by focusing on the right value.
That value looks like clients who:
- Stop trading time for money
- See you as an investment, not a cost
- Build confidence naturally
- Experience calmer, more intentional work
You’re going to learn exactly how to make this shift.
So you can stop undercharging.
And price based on the transformation you create.
How to 10x Your Pricing
Step 1: Stop selling the thing and start selling the outcome
If you can only describe what you do, you’ll cap your price.
Outcomes change the conversation.
Not “a landing page.”
“A page that generates 5–10 leads a month.”
Not “coaching.”
“A clear path to your first high-ticket client.”
When the result is clear, the price expands.
When it’s vague, it collapses.
That’s the shift.
Step 2: Anchor your price to the upside
Premium prices make sense when tied to impact.
Ask one question:
What does solving this unlock for them?
If your work helps someone add $10K in revenue, save months of trial-and-error, or avoid a costly mistake, $2,000 isn’t aggressive.
It’s proportional.
Price to the upside created — not the work performed.
Step 3: Sell access to you
At higher prices, people don’t pay for tasks.
They pay for access.
Access to you.
Your experience.
Your decision-making.
Your mentorship.
This is what reduces risk.
Clients pay more to shortcut mistakes and uncertainty.
They want someone who can say:
“Do this.”
“Don’t do that.”
“Here’s why.”
You’re not charging for time…
You’re charging for proximity to someone who’s already solved the problem.
That’s why $2,000 makes sense.
Because access is premium.
Step 4: Turn it into a program
Premium pricing works when access to you is packaged into a program.
That program can be:
- 1:1 sessions
- A small private group
- A cohort
- Office hours
- Async access (Slack, Circle, Skool, etc.)
The format doesn’t matter.
What matters is that it’s defined.
A clear start.
A clear end.
A clear outcome.
You’re not selling random calls.
You’re selling a structured way to get access to you.
That structure creates confidence.
And confidence supports $2,000 pricing.
🧭 If you’re stuck, it’s because you don’t have a step-by-step blueprint to land $2K–$5K/mo clients. Let’s fix that.
Book a strategy call and I’ll walk you through my Solopreneur OS — the operating system that gets solo creators unstuck and scaling to hit $10k+/m inside 90 days.
You’ll get all my systems, AI prompts, templates 1:1 coaching, and accountability to grow your audience, generate real revenue, and finally build a business that frees you from the 9-to-5 grind.