Read time: 4 minutes
Steve Jobs once said:
“Do not try to do everything. Do one thing well.”
That’s what a micro-niche is.
Today, I’m showing you how to create one so you never wonder what to post again.
Most creators struggle not from lack of skill, but from asking “What do I make today?” every single day.
That kills consistency.
A micro-niche fixes this. Focus, repeatable ideas, an audience that cares.
Most get it wrong…
They pick a skill and hope it’s enough.
Chase trends.
Post randomly.
Then burn out.
Why creators get stuck:
- Skills alone don’t make you unique.
- Starting from zero every day is exhausting.
- Ideas without distribution go unseen.
We’ll cover: skill selection, interest pairing, repeatable content, distribution, audience building, and product discovery.
You Don’t Need 100 Skills to Stand Out
Do this and you’ll:
- Know what to create each day
- Keep going without getting stuck
- Attract people who care
- Turn ideas into products
Let’s build your micro-niche.
How to Build Your Micro-Niche in 6 Steps
The process:
- Pick something you’re good at
- Choose something you’re interested in
- Combine them into one unique idea
- Create a distribution system
- Let an audience form naturally
- Ask your audience what they need
1. Skills: Pick Something you’re good at
Most skills aren’t unique by themselves.
Lots of people can write, speak multiple languages, or do financial analysis.
The mistake: choosing a skill and assuming that’s enough.
“I’m a writer, so I’ll write.”
“I’m a painter, so I’ll paint.”
“I know X, so I’ll teach X.”
Then the questions hit.
What do I write today?
What do I paint today?
What do I teach today?
At this point, one of two things happens. They stop creating. Or they keep going but it feels forced and low quality.
This is where most people get stuck.
2. Interests: What you’re interested in
Not about clichés or motivation.
Interests matter for one reason: they keep you engaged long enough to continue.
You might be fluent in English and Portuguese and understand marketing.
Or skilled in financial analysis and interested in high-end wine.
On their own, these still don’t feel unique. That’s normal.
They’re not final answers.
They’re inputs.
3. Idea: Combine the two
This is where most people go wrong.
They think a niche of one requires constant creativity.
A niche of one works differently.
You create one clear idea. Then you say it, show it, or package it many times.
Examples:
- Financial analysis + wine = project the value of a single high-end bottle each morning.
- English/Portuguese fluency + marketing = translate landing pages using local dialect and slang.
These ideas aren’t meant to impress.
They’re meant to repeat.
4. Distribution: Create a system
An idea only works if people can find it.
Your audience is an outcome of distribution, not something you decide upfront.
A niche of one gives you an advantage. It increases where your work is relevant.
Finance and wine example, distribution could include:
- Wine communities
- Financial platforms
- Market or trend sites
- Newsletters
A simple system:
- One home base (blog or newsletter)
- One social platform
- Industry sites tied to your skill or interest
- Private groups or communities
Consistency beats volume.
5. Audience: Allow it to form
You don’t pick your audience. They pick you.
When distribution is consistent, the right people pay attention.
Finance and wine example: your audience won’t just be wine lovers. It’ll include collectors, sommeliers, people interested in markets and data.
That overlap makes the audience valuable.
6. Product: Ask what they need
Easiest step. Most people skip it.
With an audience built around a specific idea, just ask and listen.
- What would be helpful?
- What would they like to learn?
- What would they pay for?
Some want a digital course.
Others want 1:1 help.
Some want written insights without calls.
Over time, this forms your value ladder.
🔥 ONE OFFER PLAYBOOK
🚨 PRE-RELEASE OFFER 🚨
🧭 If you need help setting up your niche and offer. Let’s fix that.
I’m releasing the 1-Offer Playbook in January 2026 — the framework to turn one niche idea into one clear offer, one conversion funnel, and a repeatable content system that attracts clients without endless chasing.
Join the waitlist today. Only 7 spot remain to get lifetime access for free (yes, free, spots are limited) — a $397 value.