Newsletter
Your Claude guides have a sell-by date
Your Claude guides have a sell-by date Read time: 3 minutes Every Claude guide you saved this spring is now wrong somewhere. It names a model that no longer leads, or a thinking setting current models refuse. Nobody stamped a date on it.You followed it anyway. You probably tried the obvious fixes. Newer guide, newer creator. Those age at the same speed, because the lineup turned over twice between March and September. The guide isn't the problem. The missing date is. A page that can't tell...
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Your Claude limits aren’t the problem.
Your Claude limits aren't the problem. Read time: 2 minutes You pick one Claude model and send everything to it. Usually the biggest one, because bigger feels safer. That costs ten times the price on jobs that need none of it. It burns your limits by lunch on the days you needed the headroom most. The spec sheet picks wrong. Every picker you have seen is copied off the model card, and benchmark scores answer which model is best. Your question is which one is enough. Sort by job class instead....
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The 7 levels of Claude
The 7 levels of Claude Read time: 3 minutes You use Claude every day and the output still needs a rewrite before anyone sees it. Been there for 6 months burning tokens. Someone else ships a week of work in an afternoon with the same tool. Same subscription… Different results! The gap is elsewhere: you cannot name where you are, so you cannot name the next move. Claude skill is a ladder with seven rungs. Every rung has a tell you can spot in ten seconds, and one climb move that takes a week....
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You’re learning Claude backwards.
You're learning Claude backwards Read time: 3 minutes You opened Claude and went straight to prompts. Better prompts, longer prompts, prompts copied off someone's carousel. The output still comes back generic enough. You rewrite half of it before anyone sees it. So you collect more prompts. A pack here, a screenshot there, and each one works once and never again. The pattern holds for a reason.A prompt is the third step of a setup you skipped.No wording fixes a blank account. Claude has an...
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Do I hire a person or AI?
Do I Hire a Person or AI? Read time: 3 minutes You need more capacity. The backlog is real, the work is real, and the obvious move is to put a person in the seat. So you price the role, write the description, and hope the budget holds. The other obvious move is to hand the whole thing to AI and watch what happens. Both moves skip the same step. Neither one tells you which parts of that job need a human, so you are guessing either way. You don’t replace a role. You replace one decision inside...
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Your prompt folder isn’t a system.
Your prompt folder isn't a system Read time: 3 minutes You have a folder of saved AI prompts. A Notion page, a phone note, a bookmark you never reopened. Almost none of them get run twice. The work they were supposed to absorb is still sitting on your to-dolist. Collecting is not installing You've tried gathering better ones. Longer prompts, smarter role assignments, a fresh template every few weeks. The folder grows and the week doesn't change. A prompt only buys you time when it replaces...
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Your AI isn’t generic. Your inputs are.
Your AI isn’t generic. Your inputs are. Read time: 3 minutes Your AI drafts read fine. They also read like everyone else’s AI drafts. Flat rhythm, safe words, zero fingerprint. You’ve rewritten the prompt five times this month. The voice still isn’t there. You’ve tried longer prompts, tone instructions, “write like Naval” requests. The model complies for a paragraph, then drifts back to generic. Even pasting old posts barely helps. The model skims tone and misses substance. Instructions...
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I’d delete half my systems tomorrow.
I’d Delete Half My Systems Tomorrow Read time: 3 minutes You have a system for everything now. A tool for capture, another for scheduling, a third for analytics. Revenue looks the same as it did two quarters ago. You added automations, optimized workflows, bolted AI onto the stack. Every new system felt like progress. The week still goes to upkeep. Four of your systems build leverage. The rest only cost you time. Leverage compounds while you sleep. Maintenance resets every Monday. Here is the...
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You can’t predict what goes viral
You Can't Predict What Goes Viral Read time: 3 minutes You write a post. You reread it. It feels flat, so you hover over delete. You post it anyway, half-embarrassed. It goes viral. Everything you polished that month barely moved. Here’s why that keeps happening. Your discomfort is a bad quality signal The post you almost delete still has tension in it. The raw line you were not sure about. The post you polish for an hour often loses that tension. You edit out the thing that would have...
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AI can copy your voice, not your POV
AI Can Copy Your Voice, Not Your POV Read time: 3 minutes A creator sent me two posts last week. One he wrote. One Claude wrote in his style. He asked me to guess which was which. I read both twice. I guessed wrong. He has posted for two years. Good writing, steady schedule. He wanted to know if AI had made him replaceable. Style is easy to copy now The clone was clean. Same rhythm, same signature lines. If a tool matches your voice this well, voice was never your edge. The words read fine....
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