Top Blogging Best Practices: How to Get it Right 2024


blogging best practices

Picture a really busy library where just a few books grab your attention. That’s what the internet is like today. You need to know and use blog best practices to make your blog stand out.

As a blogger, I’ve learned a lot about how to make a blog successful. I’ve also studied advice and tactics from the top blogging experts, so you don’t have to. I can tell you that getting good at blog best practices isn’t just a nice idea. It’s really important if you want your blog to be noticed.

Why should you care about this? Learning these best practices will help you turn your blog into a place that grabs people’s attention and gets them involved. It’s all about turning your blog from a one-way street into a busy town square. So, let’s get started!

Top blogging best practices

The digital world is filled with blogs. But how do you make yours stand out? Simple, by implementing some proven blogging best practices. Here’s how you can do it:

1. Embrace the Power of Headers and Subheadings

Headers and subheadings are more than just larger fonts in blogging. They’re vital structuring tools that make your post scannable and reader-friendly. Moreover, they help search engines understand your content better, boosting your SEO efforts.

  • Start with H1: Your post’s title or headline should always be an H1 heading. This signals to both readers and search engines what the post is about.
  • Use H2 and H3: Main topics get the H2 treatment; any subtopics under them become H3 headings. It’s like a neatly nested little content family.
  • Make Them Descriptive: Forget about “Section 1” or “Part A”. Be descriptive and concise with your headers, letting readers know exactly what they can expect in the coming paragraphs.

Remember, readers, scan more than they read. Making your headers clear and scannable is key.

By weaving keywords naturally into your headers, you’re not just aiding readers but also catching the attention of search engines. With these best practices, your blogs won’t just be articles; they’ll be well-organized, engaging pieces of content readers love, and search engines appreciate.

2. Add Images and Videos

The realm of blogging isn’t confined to words alone. Images and videos make a significant part of the blogging experience, adding a dynamic touch that keeps readers engaged. Remember, multimedia isn’t just pretty decor; it’s a powerful tool that boosts your SEO and makes your content more appealing.

  • Relevance is Key: An astonishing 90% more views are attracted by blog posts with relevant images. That’s almost double the traffic compared to text-only posts. Videos play a hefty role, too, keeping the readers engaged and increasing their time on the page.
  • Optimization Matters: When incorporating images, it’s crucial to optimize them for the best user experience. This includes reducing file size and implementing ‘lazy loading’. Write alt tags for your images – they act as helpful cues for Google and assist visually impaired users.
  • Video SEO: Videos can be optimized too! Start by applying keyword research in the meta titles and descriptions. Transcriptions, schema markups, and site maps further enhance your video SEO.

The goal isn’t to drown your content in visuals but to strategically use them to align with your post’s message and enhance its value.

Using your own photos makes a bigger impact and adds authenticity to your content. But remember to credit your sources if you’re using external images. Google ranks individual photos, and appropriately using captions, alt tags, and keywords can give your SEO a healthy push.

3. Write Quality Content

writing content
Writing content is the cornerstone of your blog.

Crafting top-tier content for your blog is key. It attracts readers and boosts leads. Before you start, clarify your purpose and identify who you’re writing for. Make sure to research well and double-check your facts to produce beneficial and engaging content for your readers.

To ensure success, adopt these best practices:

  • Place the most crucial information in the first 2-3 sentences.
  • Fill in secondary details later in your content.
  • Create rhythm by varying your sentence lengths.
  • Grab your readers’ attention with the first three paragraphs.
  • Use engaging subheads to pull readers deeper into your content.

Remember, not only text can speak. Images, GIFs, videos, and infographics can amplify your words. Use them smartly to keep viewers engaged.

Before posting, always edit and proofread to ensure the quality of your work. A good rule of thumb to follow: quality over quantity. Having a shorter, well-crafted post is always better than a longer one with poor content.

“Quality is more important than quantity, and it’s better to have a shorter, well-written post than a longer one filled with bad content.”

4. Focus on Relevancy

Understanding your target audience and their interests is essential to keep your blog posts relevant. With the help of keyword research tools, you can identify high-traffic search terms to incorporate into your content.

Stay Current and Relevant

Keep your finger on the pulse of current events and industry news. This will help you provide up-to-date and valuable content. Sprinkle your posts with insights from industry influencers or meaningful statistics to add depth and interest.

The Power of Linking

When referencing external resources, aim not just for information but also for relationship building. Seek partnerships with non-competitors who offer complementary information.

To maintain relevancy, consider these steps:

  1. Identify your target audience and their interests.
  2. Utilize keyword research tools to find relevant search terms.
  3. Stay updated with current events and industry trends.
  4. Include insights from influencers or relevant statistics.
  5. Link to external sources, focusing on non-competitive partnerships.
  6. Offer related articles or resources for extended learning.

Staying true to these guidelines will ensure your blog posts remain timely, informative, and valuable for your readers, which is key to maintaining relevancy.

5. Use SEO Best Practices

If you’re a blogger looking to increase your online visibility, you should follow several SEO best practices. By optimizing your content, you can improve your chances of ranking higher in search engine results pages (SERPs) and getting more traffic to your site. Here are some tips to help you get started:

  1. Conduct keyword research: Before you start writing, research the keywords relevant to your topic. Use tools like Google Keyword Planner or SEMrush to find keywords with high search volumes and low competition.
  2. Optimize your on-page content: Use your primary keyword in the post title, page title, meta description, image name, and alt text. Also, add alt text to blog images, optimize the URL structure, make sure pages load quickly and are mobile-friendly, add bylines and author bios to demonstrate expertise, and format content so it’s easy to read.
  3. Build high-quality links: Link building is an important aspect of SEO. Try to get high-quality backlinks from reputable sources that are relevant to your niche. You can also use internal linking to keep readers engaged and improve your site’s overall SEO.
  4. Focus on creating high-quality content: While optimizing your content for SEO, it’s even more important to create content that provides value to your readers. Focus on writing engaging, informative, and well-researched content that addresses the needs and interests of your target audience. Avoid keyword stuffing or outdated SEO tactics that harm your site’s ranking.
  5. Post regularly: Consistency is key when it comes to blogging. Post new content regularly, whether daily, weekly, or monthly. This will help you build a loyal following and improve your site’s visibility.

SEO best practices can improve your site’s visibility and attract more traffic to your blog. Remember to focus on creating high-quality content that provides value to your readers and avoid using outdated SEO tactics that can harm your site’s ranking. With time and effort, you can build a successful and profitable blog that engages and informs your target audience.

6. Engage With Your Audience

Connecting effectively with your audience in your blog posts is vital. It’s all about crafting content that strikes a chord with them. Begin by identifying the online spaces your audience frequents and promote your blog posts on these platforms.

Fostering Engagement

Spark engagement by asking questions, leaving comments, and initiating conversations. Solicit feedback on your posts to foster a relationship with your readers. When comments come in, respond promptly and respectfully, showing that you value their input. Incorporate open-ended questions in your content to further encourage interaction.

Address the concerns of your audience in your content and illustrate how your insights can aid them. Uphold a professional yet friendly tone throughout. By embracing these practices, you can cultivate a strong community and refine your blog strategy.

7. Publish Regularly

Consistent publishing is a cornerstone of successful blogging. Frequent posts can help build a robust content foundation, engage readers, and enhance your site’s SEO.

Determining Publication Frequency

The question is, how often should you post? If feasible, you should aim for two to three weekly or even daily posts. Remember, though, quality should always come before quantity. So, only publish as frequently as you can to create top-notch content.

A content plan and a schedule can keep you on track. Consistency is crucial, so adhere to a regular publication timetable and update old content when necessary. Doing so can cultivate a loyal readership and establish your blog as a go-to resource in your field.

8. Try Different Post Formats

To keep your content fresh and engaging, it’s worth exploring different post formats. From listicles and how-to guides to interviews, there are several formats you can experiment with.

Choosing the Right Format

When selecting a format, consider your audience, the subject matter, and your post’s objective. Once you’ve chosen, structure your content clearly and succinctly, using headings, short paragraphs, and bullet points for readability. Maintain a consistent tone and style, regardless of the format.

Well-known bloggers like Neil Patel have effectively leveraged diverse post formats to expand their audience. By regularly publishing high-quality, relevant, and engaging content, you, too, can consistently generate leads for your business.

9. Use Social Media Platforms

Social media is a powerful tool for amplifying your content and increasing your reach. The tips below can help enhance your effectiveness on these platforms:

Strategizing Your Social Media Presence

  1. Choose the right social media platforms: Look at your buyer persona and create a profile only on the platforms your audience frequents. For example, LinkedIn could be the best platform if your target audience consists mainly of professionals.
  2. Content creation & sharing: Regularly post relevant content that resonates with your buyer persona. An active posting schedule can generate more traction, even multiple times daily.
  3. Creative content promotion: Vary your promotion formats and channels. Tweet a blog quote on Twitter, share an intriguing image on Instagram, or create a short video from a blog section.

Building Relationships & Engagement on Social Media

  1. Enable easy content sharing: Incorporate social sharing links on your post pages, and ensure they remain visible as the reader scrolls.
  2. Utilize social media for backlinks: Present your posts to relevant companies and request them to add a backlink to the post on their website. This tactic can enhance your SEO.
  3. Audience engagement: Be active on platforms your target demographic frequents, promptly respond to comments and messages, and solicit feedback to improve your content.

By adopting these strategies, you can effectively use social media platforms to amplify your content, engage with your audience, and extend your reach.

10. Adopt Best Practices for Business Blogs

If you want to create a successful business blog, you should follow some key best practices. First, clearly define your purpose for blogging and choose a niche that aligns with your revenue stream.

Then, create valuable content your audience wants to read and optimize for search engines with the right keywords and on-page SEO techniques such as post titles, meta descriptions, and internal and external linking. Building backlinks and posting frequently can also help drive traffic to your site. Engage your readers by asking questions and responding to comments.

Finally, treat your blog like a job and commit to it consistently. When structuring your blog posts, focus on formatting for success with eye-catching headlines, subheadings, and bullet points. Incorporate your story and identify with your audience to create a valuable resource for them.

Why are blog best practices important?

Understanding the importance of blog best practices is key to boosting your online presence and enhancing audience engagement.

1. Improve the Quality and Effectiveness of Content

Blog best practices serve as an important tool to uplift the quality and effectiveness of your content. They can enhance the organization and engagement aspect of your blog, making it more enjoyable for the reader. A few of these practices include:

  • Crafting attention-grabbing headlines and subheadings
  • Integrating relevant images and multimedia
  • Optimizing your content for search engines

These steps can magnetize and retain readers effectively. Furthermore, structuring your blog posts in an easy-to-understand manner makes them more readable. Consequently, adhering to these practices helps you fabricate high-quality, informative, and engaging content.

2. Help Improve SEO

Blog best practices are crucial in ameliorating search engine optimization (SEO) to drive traffic to your website. SEO involves tactics such as:

  1. Utilizing targeted keywords
  2. Linking to other credible websites and social media channels

These methods augment the relevance of your blog to search engines. Prioritizing SEO brings you many benefits like cost-effective organic traffic, quality leads, high engagement, and a powerful brand image.

Moreover, user experience optimization is equally important as SEO. This involves creating a clear structure of H1 and H2 tags, incorporating important keywords into your URL, and writing compelling meta descriptions. These best practices ensure your blog appears in relevant searches, subsequently driving more traffic to your site.

3. Increase the Likelihood of Being Shared on Social Media

Implementing blog best practices can considerably amplify the likelihood of your content being shared on social media. This is achievable by:

  • Including social sharing links on your post pages
  • Implementing a social share bar at the top of your blog post
  • Syndicating your content on third-party websites and blogs

These measures spread your content to a wider audience and drive more organic traffic to your site. Therefore, adhering to these practices can construct a captivating blog full of high-quality, informative articles that can easily be shared across social media.

4. Increase the Likelihood of Getting Clicks and Conversions

Blog best practices such as integrating multimedia, image optimization, and adding social sharing links can drastically increase the chance of getting clicks and conversions.

For example:

  • Adding relevant images to blog posts can attract over 90% more views
  • Posts with one image receive twice as much traffic as text-only posts
  • Blog posts containing at least one video get 92% more traffic

Also, image optimization and writing alt tags can improve load times and aid visually impaired readers. By including social sharing links on post pages, readers can conveniently share content on social media, increasing the chances of more people engaging with the content.

5. Increase the Chances of Being Picked up by Influencers

Implementing blog best practices can increase your content’s chances of getting recognized by influencers. This can be achieved by:

  • Creating resonating content
  • Distributing it where your audience spends time online
  • Offering to write guest posts
  • Syndicating your content on third-party websites and blogs
  • Repurposing blog posts into infographics and videos

These strategies can help you attract new backlinks, build relationships with other content creators, and reach a larger audience.

6. Help increase brand recognition

Brand recognition is critical for any business, as it empowers consumers to identify your brand distinctly amidst competitors. Maintaining a robust online presence in the digital era is pivotal for fostering brand recognition. This is precisely where the significance of blog best practices steps in.

By crafting a blog that embodies the persona and core values of your brand, you can capture the attention of your targeted audience. Offering content that resonates with your readers and is tailored for search engine optimization, you can amplify your online visibility and reel in new customers.

Key Quote: By consistently providing valuable content and engaging with your audience, you can establish yourself as a thought leader in your industry and build trust with your customers.

Furthermore, employing different promotional channels, such as social media and email marketing, enables traffic generation to your website and a surge in brand recognition.

Adherence to Blog Best Practices

  • Creating high-quality content: Engaging and informative content adds value to the reader’s experience and aids in establishing a connection with your brand.
  • Optimizing for mobile devices: With most users accessing blogs via mobile devices, optimizing your content for mobile ensures a user-friendly reading experience.
  • Promoting through various channels: Use social media, newsletters, and emails to reach a wider audience.

Upholding these blog best practices is critical for constructing a sturdy brand identity. This can lead to increased brand recognition and loyalty, ultimately propelling business success.

7. Ensure consistency across all of your content

Maintaining consistency across all blog content is crucial in establishing and maintaining your brand identity. Consistency in tone, style, and formatting helps to create a seamless user experience and builds trust with your audience.

With consistent branding, readers can easily recognize your blog and its content, leading to increased engagement and loyalty. For example, using the same typography, colors, and design elements across all blog posts helps to create a cohesive brand image.

Maintaining a consistent voice and writing style can help establish your blog’s personality and build a stronger connection with your audience.

8. Maintain On-Brand Content

Staying faithful to blog best practices is vital to uphold your brand identity as it introduces consistency in your writing style, tone, and formatting. This uniformity is key in fostering trust with your readers, ensuring they recognize and connect with your brand. To achieve consistency, consider creating a style guide or utilizing templates delineating your brand’s voice, messaging, and visual facets.

By sustaining consistency in your blog, you can establish a strong brand identity that resonates with your audience and bolsters your credibility and authority in your field. This strategy, in turn, can lead to amplified engagement, conversions, and a pathway to long-term success for your enterprise.

9. Prioritize Readability in Your Content

Ensuring your blog content is easy to digest is an essential best practice for captivating readers and maintaining their interest in your page. Most website visitors skim through content, and lengthy text passages can induce reader fatigue.

Here are a few practical pointers to ensure readability:

  • Breaking up long paragraphs: Use smaller chunks of text to make it easier for readers to absorb your content.
  • Using subheadings: Subheadings help break down content into digestible sections and guide the reader through the blog.
  • Incorporating lists: Bullet points or numbered lists can help explain ideas clearly and concisely.
  • Adding multimedia: Images and videos can make the content more engaging and visually appealing.

Additionally, ensuring legible typography, suitable column width, and inclusion of a table of contents can enhance reading pleasure. By adhering to these best practices, your blog can routinely generate leads by churning out captivating, pertinent, and engaging content.

10. Maintain Relevance for Your Audience

It’s critical to ascertain that your content is relevant to your audience. If it doesn’t align with their interests, they won’t engage with it. Your content should address your audience’s problems and queries, providing them with implementable solutions. This approach will foster trust and credibility with your readers and encourage their return.

When you invest time to understand your audience and generate content that resonates with them, you’re more likely to capture and retain their attention. So, ensure you’re crafting articles on topics your audience is interested in, and provide them with information that can positively impact their lives or businesses. Doing so cultivates a loyal following that can significantly contribute to your business growth.

How to implement blog best practices in your blog

Here are some practical ways to implement blog best practices for better engagement and reach.

1. Create a Consistent Brand Voice

Developing a consistent brand voice is vital in helping bloggers establish a strong online presence. Begin by identifying your brand’s unique personality, tone, and language. A great place to start is by creating in-depth buyer personas and analyzing the language and tone your audience uses in their comments and social media posts.

Key Tip: Introduce your unique story within your blogs, maintaining authenticity to foster a deeper connection with your readers.

Consistency in brand voice should permeate all aspects of your blog, from writing style to visual elements. Commit to a regular posting schedule and strategically promote your blog posts that your audience frequently visits online. By doing this, you’re fostering a relationship and establishing trust and authority over specific topics.

2. Use Relevant Keywords

Appropriate use of relevant keywords is vital to bolster your blog’s search engine optimization (SEO). Initiate your SEO journey by using tools like Google’s Keyword Tool to identify and incorporate highly relevant keywords into your posts. However, remember to integrate these organically, avoiding keyword stuffing which can lead to search engine penalties.

Important: Optimize for mobile users by keeping mobile-specific keywords in mind.

By diligently using keywords, you boost your blog’s SEO and attract more readers.

3. Write High Quality Content

Producing high-quality content combines a trifecta of solid research, structured content, and engaging writing. Start with a deep dive into research and fact-checking. Adopt the inverted pyramid approach to structure your post, placing crucial information upfront. Use a mix of sentence lengths for an engaging writing style.

Subheads are your secret weapon to draw readers further into your content. Finally, remember to promote your content strategically to ensure maximum readership. These steps will help you produce top-tier content that readers find helpful, relevant, and engaging.

4. Include Images and Videos

Utilizing images and videos in your blog posts increases reader attraction and retention. Posts with relevant visuals receive 90% more views and twice as much traffic as text-only posts. Furthermore, posts with at least one video attract 92% more traffic and receive 24% more shares.

To maximize the power of visuals, ensure quick loading times and add alt tags and image captions with top keywords. Maintaining relevance and complementing the content strategy with visuals is key to boosting your blog’s performance.

5. Include Calls-to-Action

Including calls-to-action (CTAs) is a vital component of your blog post. CTAs guide readers on the next steps, leading to immediate responses and conversions. Effective CTAs can encourage readers to subscribe to your blog, contact customer service, or even request a demo.

Crafting compelling CTAs with robust copy, design, and placement can turn your blog into a lead generation powerhouse.

6. Promote Your Posts on Social Media

Strategically promoting your blog posts on social media is critical to increase visibility and drive organic traffic to your site. The first step is identifying the platform where your target audience is most active.

Craft engaging social media posts with eye-catching visuals, relevant hashtags, and clear CTAs. Repurpose blog posts into infographics and videos to reach a broader audience and increase the potential for backlinks to your content.

7. Try Different Post Formats

Experimenting with different post formats can increase engagement and enhance readability. Here’s a list of formats you can experiment with:

  • Attention-grabbing headings: Use these to draw readers in and clarify the post’s topic.
  • Table of contents: This can improve navigation in long posts.
  • Short paragraphs: Keep them to three to four sentences.
  • Numbered or bulleted lists: Present information clearly and concisely.
  • Bold text: Highlight key phrases or ideas.
  • Block quotes: Use these sparingly to emphasize key quotes or ideas.
  • Relevant images and graphics: These can break up text and enhance visual appeal.
  • Captions for images: Provide additional context and information.
  • Featured image: Choose a high-quality image to represent the post’s topic.
  • Call to action: Encourage reader engagement or action.

8. Engage With Your Audience

Understanding and catering to your audience’s needs and preferences is key to fostering engagement. Actively participate in discussions with your community and request their feedback on your posts to build rapport and instill trust.

9. Use Blog Analytics

Regularly monitor your blog’s performance using Google Analytics and Google Search Console to understand how well your content resonates with your audience. These tools will help you identify popular content, optimize your blog for better engagement, and make informed decisions to improve your blog’s performance.

10. Develop a Content Marketing Strategy

Identify your target audience, understand your company’s vision, and establish your goals to develop an effective content marketing strategy. Regularly evaluate your strategy using data and analytics, making necessary adjustments. With these steps, you can create a successful content marketing strategy that resonates with your audience and drives business growth.

The most common blog best practice mistakes and how to avoid them

Let’s explore the frequent blogging mistakes and learn how to avoid them.

1. Using too many keywords

One of the prevalent mistakes bloggers make is the excessive use of keywords in their blog posts. This practice, known as keyword stuffing, can deteriorate your blog’s ranking rather than enhance it. Here are some tips to evade this practice:

  • Prioritize content quality: Don’t force keywords that don’t naturally align with your content. Your main goal should be to create appealing content that imparts value to your readers.
  • Avoid keyword repetition: Sidestep the constant repetition of the same keyword in a single paragraph or sentence. This could make your content seem spammy and inorganic.
  • Diversify with synonyms: Use synonyms and related keywords to bring variety to your content. This can aid in ranking for a broader range of search queries and boost your blog’s overall relevance.
  • Write for your audience: Focus on catering to your audience, not just for search engines. If your content is informative, engaging, and well-written, it will naturally integrate relevant keywords to improve your ranking in search results.

Consider a situation where you’re writing a blog post about “best running shoes” and use the keyword “best running shoes” in every sentence, even when it doesn’t make sense. This could make your blog post appear spammy and unnatural, leading to potential penalties by search engines.

Instead, try using related keywords such as “top-rated running shoes,” “best shoes for long distance running,” or “affordable running shoes.” By diversifying your keywords and concentrating on creating valuable content for your readers, you can optimize your blog without resorting to keyword stuffing.

“The key to successful SEO is to strike a balance between optimizing for search engines and writing for your audience.”

2. Bad formatting

Remember to apply a few key techniques when formatting your blog posts.

  1. Break up your text: Create shorter paragraphs, ideally with only 1-3 sentences each.
  2. Use headers and subheadings: Organize your content with headers (H2) and subheadings (H3, H4) to make it easier to read.
  3. Choose a clear font: A clear and legible font can enhance readability.
  4. Use bold or italicized text sparingly: Emphasize important points with these formats.
  5. Incorporate lists: Utilize bulleted or numbered lists to present information clearly and concisely.
  6. Include relevant images: Images break up the text and make your post visually appealing.

By implementing these tips, you can create blog posts that are engaging and easy for your audience to read.

3. Not posting regularly

Not posting regularly is a blog best practice mistake that can jeopardize your blog’s success. When you don’t post regularly, your readers lose faith in your brand, and your blog fades from search engine visibility. This can lead to lower traffic, poor engagement, and, ultimately, failure.

Avoid this mistake by creating a consistent blog posting schedule. It’s better to post high-quality content less often than mediocre content frequently. You can also update your old content to keep your blog fresh and relevant. Utilize tools like a content calendar, batch your work, and prioritize writing your best content. Remember, consistency matters in blogging, so ensure you provide your readers with new and valuable content.

4. Not having a marketing plan

A marketing plan is essential for the success of a blog. It ensures that your content reaches the right people at the right time. To create an effective marketing plan, understand your target audience and where they spend their time online. This will allow you to distribute your content where your audience will most likely see it.

In addition to promoting your content, create high-quality blog posts that resonate with your audience. Companies prioritizing blogging see 13 times the return on investment compared to those that don’t, indicating that blogging is a powerful content strategy. Stay consistent and learn about search engine optimization (SEO) best practices to make your blog visible and lead-generating.

In essence, a blog marketing plan should prioritize both content creation and promotion. Understanding your audience and maintaining consistency in your content can build a loyal readership and achieve long-term success.

5. Not having a target audience

Identifying and catering to a target audience is critical for a successful blog. Without a clear understanding of your readership, your content will lack direction and fail to connect with readers. To identify your target audience, create reader personas based on:

  1. Demographics
  2. Professional status
  3. Psychographics
  4. Pain points
  5. Interests
  6. Influences
  7. Buying habits

Gather this information through interviews, audience data analysis, and market research tools. Once you understand your audience, tailor your content to their needs and interests, and promote it where they spend their time online. Remember to set clear objectives for your blog and track your progress.

6. Not using images

Images play a crucial role in making blog posts more engaging and memorable for readers. They break up the text, improve the user experience, and increase the overall influence of the post. Here are some tips on how to effectively incorporate images:

  • Choose relevant and high-quality photos: Use your own images whenever possible, and add titles, captions, and ALT tags with top keywords.
  • Avoid common mistakes: Refrain from overloading the page with too many images, using low-quality or irrelevant images, and neglecting to optimize image size and resolution for faster loading times.

By adhering to these tips, bloggers can enhance their SEO, boost engagement, and create a more enjoyable experience for readers.

“Remember: a picture is worth a thousand words, so choose wisely!”

7. Not using social media

Social media is a powerful tool for bloggers to connect with their audience and extend the lifespan of their content. However, many bloggers make the mistake of trying to be present on every social media platform or focusing solely on the most popular ones.

  1. Choose the right platform: The truth is that bloggers should choose the social media platform that best suits their blog and where their audience frequents.
  2. Post regularly: Encourage social sharing by including social links on post pages and making it convenient for readers to share their articles.
  3. Be creative: Promote your posts in different formats, such as images, videos, and infographics.

Remember that search engines don’t just pick up their blog post once it’s been published and share it with the world. They need to make their audience aware of their blog by sharing it in an email newsletter, sending it to friends and family, and promoting it to appropriate companies to add a backlink to the post from their website to help their SEO.

Bloggers can leverage social media to reach their audience, extend the lifespan of their content, and ultimately grow their blog.

8. Not staying in touch with your audience

Staying in touch with your audience is critical to building a successful blog. When bloggers fail to maintain regular contact with their readers, they risk losing their audience’s interest and engagement. To avoid this pitfall, consider implementing these strategies:

  1. Interact on social media: Engage with your audience where they are most active, responding to their comments, answering their questions, and encouraging conversation.
  2. Create a newsletter: Keep your audience updated on your latest content, events, or exclusive promotions through a regular email newsletter.
  3. Conduct surveys or polls: These tools can provide valuable feedback from your audience, helping you better understand their preferences and interests.
  4. Send personalized emails or newsletters: Keep your audience informed about your latest blog posts, promotions, or events.
  5. Create a community: Foster a sense of community among your readers by hosting events, webinars, or Q&A sessions.

Engaging with your audience helps you maintain their interest and understand their preferences better, helping you create content that resonates with them.

9. Ignoring SEO

Search Engine Optimization (SEO) is vital in driving organic traffic to your blog. Many bloggers ignore SEO, thus losing a great opportunity to increase their blog visibility. Here are some SEO best practices to implement:

  • Keyword research: Identify relevant keywords your audience uses to find content similar to yours and integrate them into your blog posts.
  • On-page SEO: Optimize elements like title tags, meta descriptions, and header tags.
  • Link Building: Create high-quality backlinks by writing guest posts, sharing on social media, or partnering with influencers.
  • Technical SEO: Improve your website’s loading speed, mobile-friendliness, and secure connection (HTTPS).

By implementing SEO best practices, you can boost your blog’s visibility, drive more organic traffic, and increase the chances of ranking higher on search engine results pages (SERPs).

10. Not measuring success

Understanding what’s working and what’s not is critical for the growth and success of your blog. Unfortunately, many bloggers ignore this practice and continue blogging without assessing their performance.

  • Use Google Analytics: Track your blog traffic, user engagement, bounce rate, and other metrics to measure your blog’s success.
  • SEO tools: Use tools like SEMRush, Moz, and Ahrefs to track your keyword rankings, backlinks, and SEO health.
  • Social Media Analytics: Use the analytics provided by each social media platform to measure your post’s performance and engagement.
  • Conversion Metrics: Track your conversion rates if you’re using your blog for lead generation or sales.

Remember, what gets measured gets improved. So, track your blog’s performance, assess the results, and make necessary adjustments to achieve your blogging goals.


To maximize your blog’s success and engagement, follow these blogging best practices: make a learning center, use a blog card layout, include high-quality images, opt for legible typography, add related articles, and highlight authors. Don’t forget to enable social sharing and smartly place lead magnets.

By embracing these blogging best practices, you’ll craft a blog that’s not just visually appealing and easy to read but also highly shareable. Get started on transforming your blog today!


What are the don’ts of blogging?

Don’ts of blogging include posting infrequently, publishing unoriginal content, neglecting SEO principles, ignoring reader comments, and designing a blog that’s difficult to navigate. Also, avoid overly technical language and ensure that the subject matter fits your blog’s primary audience.

What is a good blog structure?

A good blog structure includes an engaging headline, a brief introduction, and a well-organized body with subheadings, bullet points, images, and videos for clarity. Ending with a conclusion and a call to action helps to engage readers. Proper use of keywords and internal/external linking aids SEO.

What is the secret to success in blogging?

Successful blogging involves consistent posting, producing high-quality and original content, understanding your audience, using effective SEO practices, and promoting your blog through various platforms. Engaging with your audience by responding to comments and queries also plays a critical role.

How do I get 1000 views on my blog?

To get 1000 views on your blog, implement strong SEO techniques, use social media to promote your posts, engage with your audience, produce high-quality content, and regularly update your blog. Collaborating with other bloggers and guest posting can boost visibility and attract more views.

What are the 4Cs of blogging?

The 4Cs of blogging are Content, Clarity, Connections, and Consistency. Content refers to creating valuable, original material. Clarity involves clear communication. Connections relate to building meaningful relationships with readers. Consistency means regularly and predictably updating the blog.

What are the 5 major components of a blog?

The five major components of a blog are: 1) Headline – captures attention; 2) Introduction – briefly summarizes the post; 3) Body – main content, often divided into subheadings; 4) Conclusion – wraps up the post and stimulates thought; 5) Call to Action – prompts reader interaction.

What makes a strong blog?

A strong blog is characterized by consistent, high-quality, original content that’s valuable to its target audience. It utilizes strong SEO practices, engages readers through comments, features a user-friendly design, and is regularly updated. Effective promotion across various platforms is also key.

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Eric Melillo is a HubSpot-certified digital marketer with over 25 years of experience and a co-founder of an international digital agency that has amassed $100MM in revenue across hundreds of brands. Recognized in Entrepreneur and Forbes, he's a respected industry leader. Eric is passionate about empowering entrepreneurs to build financial security through blogging and affiliate marketing.