Read time: 4 minutes
Create an amazing offer your audience actually wants, before you build anything.
Today, I’m going to show you the exact process I use to create an offer before I ever touch a landing page or product.
It’s how I make sure I’m not wasting time
Or building something no one wants.
These steps save me hours
And help me launch offers that land paid clients fast.
Whether you’re building a product, launching a service, or testing something small in DMs…
Why it matters:
- Save hours of wasted time and energy
- Launch offers that land paid clients fast
- Build products, services, or even test DM offers that people are excited to buy
- Avoid creating things that no one wants
Why creators fail: Unfortunately, most people build first and hope people buy later. They start with fancy assets instead of real validation, and that’s why so many launches flop.
Only Your Market Chooses Winning Offers
They spend hours making sales pages, logos, and fancy branding, all for something the market never wanted in the first place.
But after reading every guide and book I could find on offer creation + validation (especially Alex Hormozi’s $100M Offers), I found the clearest path: Create your offer based on what people already need, not what you think they want.
There’s a better way. This system will help you:
- Save hours of wasted time and energy
- Launch offers that land paid clients fast
- Build products, services, or even test DM offers that people are excited to buy
- Avoid creating things that no one wants
You don’t have to waste time building offers no one wants. Here’s how you can skip all the guesswork and get paid for your work—before you even build it.
How to Create an Amazing Offer in 7 Steps
- Pick a Market That’s Set to Win
- Niche Down Deep — Like, Really Deep
- Use the Value Equation
- List Every Problem — Then Solve for Each
- Choose the Right Delivery Method
- Pricing + Guarantees
- Add Scarcity
Step 1: Pick a Market That’s Set to Win
Not every market is worth entering. Here’s what I look for:
In Pain
They need the solution now. Like a burning pain — think dry eyes, not “it would be nice.”
Purchasing Power
They should be able to afford your solution. If they can’t pay, it’s a no.
Easy to Target
You don’t want to swim in red oceans. Go where the competition isn’t looking.
Growing
Choose a market connected to basic needs (health, money, relationships). Those scale.
Step 2: Niche Down Deep — Like, Really Deep
Example:
Health → Weight Loss → Postpartum Weight Loss → Women Over 40 Postpartum Weight Loss
Why? Because generic offers get ignored.
But hyper-specific ones? They hit.
Like that ad I saw targeting “Overweight Women Police Officers”—it ran for over 70 days. You don’t scale bad offers for that long.
Step 3: Use the Value Equation
This changed everything for me. From Alex Hormozi’s book:
You want to…
✅ Maximize Dream Outcome
✅ Maximize Perceived Likelihood of Success
✅ Minimize Time to Success
✅ Minimize Effort & Sacrifice
Here’s how I apply it practically:
🔹 Maximize Dream Outcome
- What problem are they obsessed with solving right now?
- What emotion dominates the space? Lust? Fear? Envy?
- Focus your solution on that exact mental pressure point
🔹 Maximize Perceived Likelihood of Success
- Show examples of others winning with this
- Make it believable: “It’s worked for others, here’s how it works for YOU”
🔹 Minimize Time to Success
- How can you get the early wins fast?
- Show them the 10-day, 20-day, 30-day micro-results
🔹 Minimize Effort & Sacrifice
- Can you remove complex steps and make it easier?
- Simplify your process… remove friction
Step 4: List Every Problem — Then Solve for Each
Once I have the niche and value dialed in… I go deep.
I list:
- Every step they need to take
- Every problem they’ll face
- Every objection or “but what if”
- The next problem they’ll face after success
Then I ask myself:
- How do I make this easier?
- How do I make it faster?
- How do I make it more fun and doable?
Each answer turns into an offer component — a guide, script, template, check-in, reminder system, whatever they need.
If it’s not fast, easy, enjoyable, believable, I throw it out.
Step 5: Choose the Right Delivery Method
You can package your offer as:
- DIY: Courses, templates, downloads
- DWY: Coaching, community, group calls
- DFY: Full-service implementation
Each has its pros and cons.
Start where your energy and bandwidth allow.
Step 6: Pricing + Guarantees
If you’re new, don’t go straight for full upfront fees.
Test models like:
- Pay-per-sale
- Revenue share
- Profit share
- $X per booked call or show-up
And give a bold guarantee.
Not just “money back.”
But stuff like:
- I’ll work for free until you get results
- I’ll 2x your money if you don’t hit goalgoalgoal
- We work 1-on-1 until this is solved
Guarantees show confidence, and confidence sells.
Step 7: Add Scarcity
This is where you protect your energy and boost conversions.
Say things like:
- Only 5 new clients this month
- Only 10 people per cohort
- Next intake opens in 30 days
Make your time valuable
Make your offer limited
It creates urgency without being spammy
All this? I put it into a simple, repeatable process
And if you want it?
✅ My full Offer Creation System
✅ 1-liner worksheet
✅ Value equation checklist
✅ Niche clarity prompts
✅ Bonus: My high-converting pitch + DM scripts
⏳ For the next 24 hours, I’m offering my exclusive Offer Validator prompt to newsletter subscribers only—normally reserved for my students and coaching clients. Reply with ‘Offer Validator’ to get it.
🧭 Want Me to Build Your Offer for You?
If you don’t want to DIY and you’re serious about crafting something market-breaking… I can help.
This is paid, 1-on-1 work, and I only take 2 people per month.
If you’re ready, book a call here, DM me, or just hit reply and I’ll send you the details.
All questions welcome—see you in the inbox.
Up Next Week: The automation stack I’d build from scratch—my real tech, tools, and automations for running a solo business.
