Read time: 4 minutes
Today, I’m going to show you how to build a 30-day content library.
Daily content creation can burn you out. Every creator I talk to struggles with the same things:
- “I don’t know what to post anymore.”
- “I feel like I’ve said everything already.”
- “I can’t tell what’s working and what’s not.”
If you’re nodding along, I get it. I’ve been there too.
What saved me? A simple content library that lets me reuse and repurpose my best posts—no more starting from scratch.
Instead of overthinking or scrambling, you’ll publish faster, stay consistent, and build momentum without burning out.
The truth is, content fuels everything—audience, leads, opportunities.
Unfortunately, without a solid system, staying consistent feels impossible. And that’s where most creators burn out.
It doesn’t have to be that way.
Creating Content Every Day is a Shortcut to Burnout
There will be zero hacks or tricks here—just proven tactics that help you build a sustainable, reusable content library. By following this system you’ll:
- Never run out of content ideas again.
- Quickly repurpose your best-performing posts.
- Consistently produce valuable, engaging content.
- Save significant time and avoid burnout.
You can easily overcome these common struggles by simply following the system I lay out below.
How to Build a Repeatable Content Library in 4 Steps
Reuse, repurpose, and recycle—that’s the system.
These four steps will help you build a library of proven content, so you can stay consistent—even when you’re low on energy or time.
- Identify Your Content Pillars
- Choose Your Content Lenses
- Build Your Content Matrix
- Create Your Content Library
Follow these steps and you’ll always have content ready to go—content that’s already proven to work.
Step 1: Identify Your Pillars (a.k.a. Sub-Topics)
Start with your main niche or area of expertise, listing out every sub-topic you can cover.
Map out 4–5 content pillars that support your main message or brand.
If you’re a productivity coach, your pillars might be:
- Systems thinking
- Energy management
- Tools & software
- Mindset shifts
Think of these like buckets. Every piece of content you create should live in one of these buckets.
This makes your content feel consistent, intentional, and easier to brainstorm.
Step 2: Choose Your Content Lenses
Pick the content formats that resonate with both you and your audience.
Here are a few of my go-to lenses:
- How-to or step-by-step guides
- Personal stories
- Mistakes you’ve made
- Contrarian takes
- Mini case studies
- Swipe files or behind-the-scenes
By mixing these formats with your content pillars, you avoid content fatigue and keep things fresh—without constantly chasing new ideas.
Step 3: Build Your Content Matrix
Take your sub-topics and cross them with your content formats.
You’ll end up with 25+ original content ideas—fast.
Example:
- Pillar: Repurposing
- Format: Personal story
- Post idea: “How one post I almost didn’t publish brought in 3 new clients — and how I turned it into 7 other pieces of content.”
Now plug your pillars and lenses into ChatGPT (or any AI tool).
Here’s a prompt to try:
I help [target audience] achieve [transformation] through [pillars].
Generate 5 unique content ideas for each pillar, using these content lenses: [insert lenses].
Make each idea specific and story-driven.
Boom. You’ll have 25–30 usable ideas in under a minute.
Each one can become a post, carousel, reel, or newsletter.
Repurpose them wisely, and you’ve got 60–90 days of content ready to go.
Step 4: Create Your Content Library
Use Notion, Airtable, or Google Sheets to log each piece of content you create.
Set it up to track the essentials. Here’s what I log in my system:
- Date published
- Post URL
- Topic + content lens
- Content style
- Performance score (1–10)
- Notes on comments or feedback
- Repurpose dates (every 6 months)
Set a reminder to review each post every 3–6 months.
High-performers? Repurpose or update.
Underperformers? Rework the angle and test again.
PRO TIP: I load all this into Taplio (for LinkedIn) and Hypefury (for X), so scheduling runs on autopilot.
Takeaway
Once you do this for a few weeks, you’ll build a bank of proven content that keeps growing—and keeps working.
Even when you’re tired. Or sick. Or taking a break.
Every top creator has a system. This one’s mine—and it works.
Copy it. Steal it. Make it your own.
But whatever you do—stop posting from scratch.
Until next week.
BTW, if you’re serious about filling your content library, get access to our Advanced Content Matrix Prompt.
Whenever you’re ready, here are 3 ways I can help you:
- Free Resources – Get swipe files, templates & AI prompts to accelerate your growth.
- Online Courses – Learn step-by-step from proven frameworks to build your online business.
- Book 1:1 Strategy Call – Break through roadblocks with a personalized growth plan to get you unstuck & start crushing your goals.
