Read time: 4 minutes
Today I’m going to show you how to turn your content into a system that creates real buyer conversations.
Not comments.
Not likes.
Conversations that lead to clients.
Unfortunately, here’s where it breaks:
- Generic questions that nobody cares about
- Broad CTAs that attract browsers instead of buyers
- Rushing to DMs before anyone signals real interest
Vanity Engagement is Killing Your Pipeline
Zero hacks in this issue. Just a system for designing content that filters for buyers.
After reading, you’ll know how to:
◉ Stop attracting browsers and start attracting buyers
◉ Use specific CTAs that get the right people to raise their hand
◉ Create polarizing content that filters for your ICP
◉ Know exactly when to move conversations to DMs
How to Engineer High-converting Conversations in 3 Steps
- Kill the generic question
- Use intent-declaring CTAs
- Polarize, read signals, move to DMs
Step 1: Kill the Generic Question
“What do you think?” has become the digital equivalent of saying “um” after every sentence.
Questions generate shallow engagement. Someone drops a generic “Great post!” or shares a take everyone already knows.
You get 50+ comments.
Zero qualified conversations.
Zero client inquiries.
The problem isn’t the engagement. It’s the quality.
Your ICP isn’t scrolling the feed for fun.
They’re looking for solutions to specific problems.
The creators who understand this stop asking and start stating.
- They share frameworks, not feelings.
- They build authority, not approval.
Step 2: Use Intent-declaring CTAs
“Drop a comment below!” attracts tire-kickers. People with time to kill, not money to spend.
I’ve watched creators get 200 comments and zero client inquiries. Because they optimized for quantity, not quality.
Here’s what actually works:
→ “Comment GROWTH if you want the 3-step system”
→ “Grab the free template here: [lead magnet link]”
→ “Repost and follow if you want the high-res infographic”
When someone types GROWTH, they’re not engaging. They’re raising their hand.
Specific CTAs force self-selection. Only people who connect with your exact message will respond.
These conversations convert because they start with intent, not obligation.
Step 3: Polarize, Read Signals, Move to DMs
Polarize to filter
Design content that makes the right people raise their hand.
❌ GOOD: “Content marketing is important.”
✅ BETTER: “Nobody cares about your content. They care about their problem.”
The first is forgettable.
The second forces a reaction.
People either love it or hate it.
The ones who love it become your audience. The ones who hate it were never your customers.
I had a post that got 180+ comments.
No DMs.
No Reposts
No Newsletter Subs
The next week, tighter take, CTA w a job.
74 comments.
3 DMs → 1 discovery call.
Resonance > Reach.
Read the comment signal before moving to DMs
Once you create resonance, the signals show up:
→ Asks specific questions about your process
→ Shares a challenge they’re facing
→ Uses buying language (“I need this,” “How to do X?”)
That’s when you move to DMs.
Not before.
Public conversations build authority.
Private conversations creates opportunity.
By following this system, your content becomes a filter that generates real buyer conversations.
If your content isn’t creating buyer conversations, something needs adjusting.
Hit reply with a link to your last post.
I’ll tell you exactly what to fix.